By : Basel Khaled - Nahla Ahmed
At CES 2022, LG Electronics (LG) is presented its vision for an enhanced lifestyle and a better future for all. Hosted by LG CEO William Cho, LG World Premiere will introduce the company’s diverse innovations for the new year and detailed its continuous efforts to create a more inclusive user experience and sustainable future. LG’s theme for CES 2022, The Better Life You Deserve, emphasizes LG’s ultimate goal to elevate all aspects of daily life though technological and design innovation. This vision is brought to life through three short films: A Better Life for You, A Better Life for All and A Better Life Tomorrow.
LG’s concept of the upgradable appliance is the focus of the first short film, A Better Life for You. With enhanced abilities to learn and evolve to better meet the needs of users’ individual lifestyles, LG’s upgraded ThinQ platform empowers compatible products with even more features to deliver additional conveniences in 2022. A Better Life for You shows how advancements in LG’s entertainment solutions are delivering a more personalized, interactive experience to viewers enjoying content on larger screens at home.
Audiences were introduced to LG StanbyME, a wireless private mobile wireless display that goes anywhere in the house to deliver the ultimate viewing experience of a traditional TV. Also making their worldwide debut, LG PuriCare™ AeroTower is an all-in-one home air care solution designed to deliver the benefits of an air purifier, fan and heater while the LG tiiun indoor gardening appliance offers a simple, clean and reliable way to grow healthy greens all year round.
LG’s commitment to reducing its environmental impact and making its business more sustainable is the focus of A Better Life for All. Energy saving innovations built into InstaView® refrigerator and its “knock twice to see inside” transparent door, the increased use of recycled materials in packaging materials of LG Soundbar and the reduction of plastic components in LG OLED TVs all point to LG’s commitment to finding solutions that are better for people and the planet. Beyond 2022, LG expects to introduce more than 600,000 tons of recycled plastic into its manufacturing processes and increase the recovery of electronic waste to eight million tons by 2030.