By ; Mohamed El Kholy
Jumia, the leading e-commerce company, topped the list of the most influential brands in Egypt, according to a survey conducted in 2020 by IPSOS, the global research company, which is the third largest global research agency.
IPSOS stated in its study that Jumia topped the list in the digital and e-commerce sector, and ranked seventh in the top 10 most influential brands in the Egyptian market.
"We are really proud to see Jumia as one of the most loved brands in Egypt, we want to thank our consumers, partners and team members for this achievement, " said Hesham Safwat, CEO Jumia Egypt.
IPSOS announced the results of the "Most Influential Brands" survey, which was conducted for the first time in Egypt. The survey covered 14 markets and around 800 brands around the world, in addition to listing 120 national, regional and international brands and their impact on the Egyptian consumers.
The selected brands were studied based on a number of dimensions including ‘trustworthiness’, ‘leadership’, ‘presence’, ‘the impact during COVID-19’, in addition to other key variables that make up the Influence index.
The survey included brands across a wide range of sectors and industries, including, financial services, telecommunications, retail, food & beverage, automotive, technology, and fashion.
