By ; Mohamed Elkholy

Huawei CBG, today announced the expansion of its smart device ecosystem, introducing a range of innovative products designed to integrate technology into consumers' daily lives seamlessly. The announcement was made at a special event in St. Regis Cairo, underscores Huawei's commitment to empowering users with intelligent experiences that touch on every aspect of modern living. 

The event demonstrated Huawei's latest innovations across its smartphone, audio, and wearable product portfolios, further solidifying its position as a comprehensive technology company for modern consumers.

“As we mark ten years of Huawei tablets and surpass 100 million units shipped, our focus remains on seamlessly integrating technology into our customers' everyday lives,” said James Qiangfei, Vice Director, Huawei CBG North Africa. “We strive to enhance experiences across health, fitness, imaging, and digital creation, helping people craft lifestyles tailored to their needs. In 2024, we are committed to advancing PaperMatte Display and NearLink technology to develop products that push the boundaries of digital creativity and productivity. Through these efforts, we aim to make creative expression more accessible to everyone.”

During the event, Huawei unveiled the HUAWEI MatePad 11.5”S, the first tablet to feature the new generation PaperMatte Display. The new generation PaperMatte Display featured on the HUAWEI MatePad 11.5”S offers a paper-like texture that reduces eye strain and provides a more natural writing and drawing experience. The HUAWEI MatePad 11.5″S, when paired with the HUAWEI M-Pencil (3rd generation) powered by NearLink, delivers a superior drawing and writing experience.

Egyptian users can now enjoy the high-resolution and vibrant colors without sacrificing visual comfort. This 11.5-inch HD FullView Display of the tablet boasts a remarkable 87% screen-to-body ratio and supports HDR Vivid. The 2.8K resolution along with a maximum refresh rate of 144 Hz ensures that every detail is crystal-clear and beautiful. The GoPaint app developed by Huawei makes its debut on the HUAWEI MatePad 11.5″S, providing an authentic, professional, efficient, and user-friendly painting experience.

As the back-to-school and college seasons approach, Huawei also announced the launch of HUAWEI MatePad 11.5 SE and HUAWEI MatePad SE 11 Kids Edition, the new companion for Egyptian students who evaluate productivity without compromising stylish beauty. The HUAWEI MatePad 11.5 SE features an 11.5-inch TFT LCD (IPS) display with a resolution of 2800 × 1840 and a refresh rate up to 144 Hz. It is powered by the Snapdragon 7 Gen 1 processor, accompanied by 8 GB of RAM and 256 GB of storage. The tablet includes a 13 MP rear camera, an 8 MP front camera, and runs on HarmonyOS 4.2. It weighs approximately 510 g and has an 8800 mAh battery with fast charging support. Connectivity options include Wi-Fi 6 and Bluetooth 5.2, and it comes with various sensors. The HUAWEI MatePad SE 11” Kids Edition comes with a handy handle, which makes it easy for children to carry around, and can be adjusted to suit any viewing angle while being used as a support. The 11-inch FHD+ eye comfort display3 puts vivid colours on full display, making each animated graphic that the kids like come to life. The HUAWEI MatePad SE 11” Kids Edition comes with 7700 mAh battery8 and 22.5 W Fast Charge9 to fuel it in blistering speed for longer enjoyment. Also, it puts safety first with Safe Charging10 which prevents children from accessing the tablet while it is being charged.

Attendees at the launch event had the unique opportunity to explore and interact with the brand's latest innovations, including the HUAWEI nova 12 and HUAWEI Pura 70 Series. The nova 12 Series stands out with its sleek design, featuring the elegant nova 12s with Extreme R Angle and Star Orbit Ring accents, available in striking colors like petal-patterned Blue and emerald Green. The HUAWEI Pura 70 Ultra impressed with its Ultra Speed Snapshot feature, ideal for capturing moments at speeds up to 300 km/h, and received a top rating of 125 for its autofocus capabilities from DXOMARK. Huawei also showcased its new audio devices, such as the FreeBuds Pro 3, which offers exceptional call quality and noise cancellation, the HUAWEI FreeClip, known for its comfort and long-lasting battery, and the HUAWEI FreeBuds 6i, featuring an 11mm ultra-magnetic bass driver and supporting LDAC™ HD audio codec, delivers powerful lows and a customizable audio experience with triple adaptive EQ. In the realm of wearables, the HUAWEI WATCH FIT 3, HUAWEI WATCH GT 4, and HUAWEI Band 9 provide comprehensive health monitoring, with features like TruSleep™ 4.0 and TruSeen™ 5.5 for sleep and heart rate tracking.