By ; Bakinam Khaled 

Arab Financial Services (AFS), the leading digital payments provider and fintech enabler across the MENA region, announced the appointment of Mahmoud Ismail as Managing Director, Egypt and Group Head of Acquiring Products.

Mahmoud joins AFS from Adyen, where he led regional growth and planning across MEA. With over 20 years of experience across major global and regional payment organizations, he brings the technical and operational expertise required to scale payment ecosystems in high-velocity markets.

He will execute a dual mandate focused on advancing AFS’s position in the Egyptian market while evolving the Group’s regional acquiring strategy to deliver more intuitive, merchant-centric solutions across the MENA region.

Samer Soliman, CEO of AFS, commented: “In Egypt, our focus is market dominance. Mahmoud has the operational grit and technical depth required to scale our footprint and evolve our product proposition across the Group.”

Mahmoud Ismail added: “AFS has built a formidable reputation and a solid foundation in Egypt. I look forward to working with our 200-strong local team to accelerate our momentum and deliver the seamless, omnichannel payment experiences that the modern market demands.”