By ; Bakinam Khaled 

Samsung Electronics Egypt announced the launch of its latest lineup of TVs and home entertainment technologies in the Egyptian market, in line with its global rollout.

The launch reinforces the company’s commitment to making its latest innovations available to Egyptian consumers, while introducing a smarter and more lifelike viewing experience powered by the latest global advancements in display technologies and artificial intelligence. The new lineup enhances picture and sound quality and elevates the home entertainment experience. The announcement was made during a special event hosted by the company at Mohamed Ali Palace in Shubra, a venue choice that reflects Samsung’s vision of combining technological leadership with a celebration of cultural and civilizational heritage.

The new lineup features a range of Samsung’s latest display innovations, led by the launch of Micro RGB, a world-first technology that represents a major leap in screen technology through its ability to deliver exceptional levels of color accuracy, brightness, and picture realism. The lineup also includes the new generation of OLED screens with higher refresh rates, offering a smoother experience for gaming and sports enthusiasts, alongside exceptional cinematic performance that enriches the viewing of films and entertainment content. In addition, the lineup includes Neo QLED TVs equipped with AI Upscaling technology, which enhances low-resolution content to approach 4K quality, delivering a clearer and more realistic viewing experience.

“Egypt represents one of Samsung’s strategic markets in the region, driven by its continued growth and rising demand for smart technologies and advanced innovations,” remarked Byungmoo Shin, CEO and President of Samsung Electronics Egypt. “We view this market as a partner in our journey of growth and innovation, not merely as a market for introducing products. Therefore, we continue to work on providing our latest global solutions and technologies in a way that meets consumers’ aspirations and helps drive the shift toward smarter and more connected experiences, guided by our long-term commitment to supporting innovation and strengthening Samsung’s leadership in the Egyptian market.”

Mohamed Farag, Head of Visual Devices Division at Samsung Electronics Egypt, said: “With this lineup, we focused on offering a diverse range of products that meet the needs of different users, whether movie, sports, and gaming enthusiasts or consumers looking for modern designs and smart technologies that add real value to their everyday experience. We were also keen to expand access to our latest technologies across more TV categories, allowing a wider segment of consumers to benefit from Samsung’s innovations. We believe the future of home entertainment is built on smarter and more personalized experiences. Accordingly, this lineup was designed to combine exceptional picture quality, ease of use, and integration with the smart device ecosystem, enhancing the user experience and delivering lasting value in everyday use. It also reaffirms Samsung’s commitment to continuing to introduce the latest innovations that elevate consumer expectations in the Egyptian market.”

Ahmed Ali Gaafar, Chief Marketing and E-Commerce Officer at Samsung Electronics Egypt, said: “The new TV lineup reflects Samsung’s vision to make innovation an integral part of our strategy in the Egyptian market by introducing advanced technologies that elevate the consumer experience across every level and deliver higher standards of performance, intelligence, and ease of use. This comes as an extension of our continued investments in research and development, in line with Samsung’s global vision.”

Mohamed Salem, Head of VD Marketing at Samsung Electronics Egypt, added: “The TV market is witnessing a rapid evolution in consumer expectations. That is why we were keen to introduce a diverse lineup that meets different needs and budgets, while making features and technologies that were previously limited to higher-end categories available across a broader range of products. This enables more customers to benefit from the latest innovations Samsung has to offer.”

The new lineup also marks an expanded rollout of Samsung’s award-winning Glare Free technology across a wider range of QLED and The Frame TV models, enabling more users to enjoy a viewing experience free from distracting reflections. The technology helps maintain image clarity and detail across different lighting conditions, whether during daytime viewing or in brightly lit environments, without compromising display quality or color richness, delivering a more comfortable and realistic viewing experience.

Samsung Electronics Egypt is also introducing Mini LED screens to the Egyptian market for the first time. The technology delivers advanced levels of brightness, contrast, and precise lighting control, offering an integrated home entertainment experience that makes every match feel as if it is being watched from the heart of the stadium, while delivering an immersive viewing experience for sports, gaming, and movie enthusiasts.

In a move that reflects Samsung Electronics Egypt’s vision to expand access to AI technologies, Vision AI is now available across different TV categories starting from UHD models, bringing AI-powered features to a wider base of users. The technology analyzes content and viewing conditions in real time and automatically optimizes picture and sound settings, delivering a smart and personalized viewing experience that adapts to each user’s preferences.

Through this new lineup, Samsung Electronics Egypt continues to reinforce its leadership in display technologies and artificial intelligence, while offering an integrated home entertainment ecosystem that combines the latest global innovations with intelligent viewing experiences. The lineup meets the needs of sports, gaming, and movie enthusiasts, while underscoring the company’s commitment to introducing the latest technologies to Egyptian consumers in line with global markets.