“realme” enhances presence in leading Egyptian market by launching “realme XT”

  • By; Basel Khaled 


    realme, the 7th and world most fast-growing smartphone brand worldwide, announced launching their latest flagship, realme XT, that comes with the first of its kind 64 MP Dare-to-Leap Quad Camera that supports the highest resolution sensor in the market of smartphones. This launch comes right after realme was announced it is ranked 7th according to the statistics of global smartphone shipments of realme in Q3 of 2019 from Counterpoint. It is the first time that realme advances to such position among the top competing brands after being only among the top 10 in Q2 of 2019. “realme was just announced the fastest-growing smartphone brand in the world, which reflects the dedication and commitment we have towards achieving our aspiration in leading markets around the world. We are a young brand, but this is a characteristic that can only be applicable now to our spirit, feel, and understanding of the needs of youth as our main fans and target end-users. We are young, but we have been to cater for more smartphone users bringing them the latest technologies, that we have become the fastest growing brand worldwide. This position only allows us to continue to achieve more and offer more top-notch services and tech solutions steadily and more assuredly.” Said Andro Nabil, Marcom & PR Manager of realme Egypt. Nabil further added, “We are launching our latest flagship, realme XT, to the Egyptian markets after the great success of realme 5 and realme 5 pro which were launched recently in the beginning of this month. realme believes in the capabilities and the great characteristics the Egyptian market enjoys and for that we prioritize it among the leading markets not only on the regional level but also worldwide. The Egyptian market is very diverse and by catering to the different needs it expresses, we develop our technologies and hence solidify and enhance our presence in the market. realme XT offers the utmost performance experience, for it folds the latest Qualcomm processor Snapdragon 712 AIE, which improves the overall performance by 10%. Additionally, it sports realme’s signature quad-to leap 64 MP camera that alters the world of photography altogether. Furthermore, the device supports the latest era of fast charging, the most vivid gaming experience and an unprecedented screen to body ratio, in addition to the sleek and innovative design for the next level visual and user experience at the adequate price of EGP 5,390.” Realme XT combines the brand ideology of ‘Dare to Leap’ with camera technology that offers the highest resolution sensor of 64MP, ever seen on a smartphone. Along with the ISOCELL Plus technology, the 64MP Samsung GW1 sensor uses Tetracell 4-in-1-pixel technology to combine four adjacent pixels into a single 1.6μm large pixel. The camera’s Tetracell and 3D HDR technology set up allows more clear photos and sharper details in the Ultra 64MP mode. In addition to the 4-in-1 intelligent pixel binning, the camera features f/1.8 large aperture, and 6P lens with superior light-gathering allowing users to have flagship-level photography. The camera also folds 119-degree ultra-wide lens, ultra-macro lens in addition to the portrait lens. [1] [MB2] The quad camera set-up is able to take 9216 × 6912 ultra-detailed resolution photos in the Ultra 64MP mode. The photo size will be 4 times larger than a 16MP shot, providing vivid details while zooming in. Realme XT comes with a sharp and lively 16.3cm (6.4”) FHD+ Super AMOLED full screen display from Samsung with 92.1% screen-to-body ratio and the light flowing dewdrop feature for the utmost display experience. It also integrates one of the fastest screen unlocking fingerprint systems in the market of smartphones. With double the sensitivity for both colors and signal, the latest in-display optical fingerprint sensor, provides secure and fast experience, hence it requires only an average of 334ms to unlock the phone. On the outer design level, realme XT incorporates the element of the 3D hot bending Gorilla Glass 5 for an enhanced visual design. Realme XT comes in two colors: pearl white and pearl blue. [3] [MB4] The device also sports the latest Qualcomm Snapdragon 712 AIE that features a 10nm process improving the overall performance by 10% and the graphic performance by 35% compared with the previous generation. Furthermore, the processor includes a 3.0 AI engine that works on enhancing the efficiency in speech recognition, image processing and optimization. This strong performance is coupled with a 20W VOOC Flash Charge 3.0 that enables the device to fully charge in 80 mins only. It also can provide fast charging while gaming and charges the device by 51%, 5 times faster than normal charge while keeping the phone cooler. This is further supported by the screen power-saving feature and AI cooling that reduce power consumption and prolong battery life. As for the user interface, realme XT grants users a new customizable interface enabled by the latest operating system ColorOS 6. The device also supports HyperBoost 2.0 which brings the all new GameBoost 2.0, featuring Frame Boost and Touch Boost to lower game latency by up to 73.7% besides the UFS 2.1 Flash Storage that provides a smoother gaming experience. Moreover, the Do-Not-Disturb mode and semi-transparent pop-ups can help to avoid any interruptions while playing games. realme XT will be available in one variant (8+128GB) for early bird at EGP 5,390 from Nov 14th to Nov 17 on Souq.com. Device will be available in offline market at EGP 5,490 starting from Nov 18th.  

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