HMZ Holding, the mother company of Homzmart, the leading e-commerce furniture platform, announced today the launch of "Joint," the holding company's industrial arm specializing in home furniture production and supply chain management. This strategic move is marked by the operationalization of its state-of-the-art Joint Plant, the factory, in the 6th of October Industrial Zone, backed by an initial investment exceeding $1 million, to produce 60,000 high-quality furniture pieces annually.

This pioneering project is part of a broader "Joint" ecosystem that integrates 60 factories, whose production lines are exclusively dedicated to Joint, representing a total investment surpassing $4 million. Joint Plant itself is set to produce approximately 20% of the combined output of these integrated supply chains, with ambitious plans for gradual capacity expansion to reach 700,000 pieces annually by 2027. This venture will generate thousands of direct and indirect job opportunities across manufacturing, assembly, logistics, and supply chain sectors, significantly bolstering the local labor market and stimulating economic growth.

Joint Plant is the first of its kind in Egypt and the Middle East dedicated to high-quality home furniture manufacturing, with investments exceeding $1 million. This is a strategic step aimed at enhancing the company's manufacturing capabilities, supporting national industry, and expanding its presence in regional markets.

Spanning an area of 10,000 square meters, the Joint Plant boasts an annual production capacity of approximately 60,000 furniture pieces, positioning it as one of the largest specialized home furniture manufacturers in the Egyptian market. Joint represents a qualitative leap in Egypt's furniture industry, anchored by a modern vision that embraces innovation and advanced technology across all stages of the production chain.

Joint's meticulous production plan was developed based on an in-depth analysis of consumer behavior over recent years, accounting for seasonal variations and geographical differences. This has enabled the design of a flexible and intelligent production system, capable of adapting to fluctuating demand. Consequently, this minimizes storage requirements, as pieces are produced and sold according to carefully studied pre-planned schedules, ensuring efficiency and quality of delivery.