By: Mohamed El-Khouly
TikTok has announced its partnership with the Grand Egyptian Museum Authority to broadcast the museum's historic opening ceremony live via TikTok LIVE. This will allow audiences in Egypt and around the world to follow the event moment by moment in a live broadcast showcasing the rich history of Egyptian civilization in a modern and innovative way.
The area surrounding the museum is currently witnessing intensive preparations by various government agencies to secure the event and organize the accompanying activities. The opening will be attended by high-level dignitaries, including presidents, princes, and leaders from around the world. This partnership aligns with TikTok's vision to enhance its presence at major cultural events and reinforces its commitment to integrating technology with human heritage, contributing to the creation of inspiring digital experiences that reach a wide global audience. The initiative also aligns with the state's direction towards using modern digital tools to promote cultural tourism, especially museums and archaeological and historical sites, with the aim of showcasing Egyptian heritage to the world in a way that resonates with the spirit of the times.
TikTok will broadcast the opening ceremony of the Grand Egyptian Museum live to the world. Wael Ezzat, Head of Public Policy and Government Relations for North Africa at TikTok, said, “We are proud to be part of this historic event that embodies the grandeur of Egypt and its timeless heritage. Our partnership with the Grand Egyptian Museum reflects our commitment to integrating technology with culture to deliver inspiring digital experiences that reach a broad global audience and retell Egypt’s story in a modern and innovative way befitting its cultural stature.”
As part of this partnership, TikTok will offer a range of innovative digital initiatives, including a global live stream of the opening ceremony via TikTok LIVE, allowing millions of viewers around the world to follow the historic event in real time. The platform will also launch exclusive creative digital tools, including a special Grand Egyptian Museum filter and virtual gifts inspired by authentic Egyptian symbols such as the scarab beetle, the pyramids, and Ramses II, along with a unique CapCut template inspired by Egypt’s rich history, enabling users to create content that tells Egypt’s story in a modern and engaging way.
