By : Mohamed Shawky
With growing restrictions on movement and social-distancing mandates encouraging more and more people to stay at home and focus inwards, the need for online tools which encourage productive self-development are on the rise. Amidst this backdrop, one regional digital platform has been standing-out for prominently taking-on this mission.
As the latest partner to join the Digital Media Services (DMS) portfolio, Hellooha is an inclusive online destination which aims to promote self-expression and self-development across the Arab World.
Launched in October 2015, Hellooha empowers its users to gain support for their personal struggles through anonymous community dialogue. Many users from across the Arab World have used Hellooha to improve their relationships, careers and personal lives. It enables Arab users to express their personal struggles and to receive tailored advice from professionals while maintaining complete anonymity.
The Platform which considers KSA and the UAE to be its leading markets is currently visited by 6 Million Unique Users from a diverse range of age groups (56% female and 43% male) hosts over 20 professionals from various fields, including Child Health Specialists, Life Coaches and Psychologists. These experts drive and deliver a variety of initiatives and all the featured content. Educational material is relayed via Informative articles, infographics and engaging online quizzes, while awareness for topics is generated via Videos (Advertorials, interviews, live discussions and animations). The portal also hosts a wide spectrum of events, training sessions and workshops.
Elaborating on the tie-up, Mona Abu Salim, Founder of Hellooha stated that “We are looking forward to the partnership with DMS to help us raise awareness about the importance of self-development across Arab society. Hellooha is the first website to offer an interactive platform for users to confidentially address key social issues and seek advice from industry experts free of cost, regardless of their social standing. We are very excited about working with DMS to help us reach more audiences across the region”.
Michel Malkoun, DMS’ Chief Operating Officer, also expanded on the significance of Hellooha, especially amidst the current Covid-19 situation. He stated that “In our ongoing drive to bring advertisers the best platforms, we are very excited to having Hellooha join into our portfolio. During this troubling period, people have stepped up individually and as a community to contribute to a better tomorrow with the selfless act of Social Distancing. Human interest stories and inspirational acts reaffirm our faith and Lifestyle platforms such as Hellooha are witnessing massive interest from their users with regards to learning more about people’s achievements and efforts. All of this adds up to greater opportunities for brands seeking to become positives voices”.
