By ; Nahla Makled
Over and over, realme manages to prove that it is the fastest-growing trendsetting brand in the smartphone industry across the globe. The company continues building on its former successes in the Egyptian market and launches its latest C15 smartphone, creating great buzz and getting marvellous admiration and appreciation among its target audience, especially younger segments and technology experts and enthusiasts.
Upon its launch, the C15 has managed to achieve high and fast sales nationwide. Mr. Mahmoud Taha, Marketing Head of realme, Egypt explains that the C15’s unprecedented specifications and features have reflected on its growing sales rate.
As soon as the smartphone was launched and promoted, more than 2,000 people purchased it in a mere 30 minutes. Furthermore, Mr. Mahmoud has illustrated why the C15 is being promoted as the “power monster”; due to its highly-efficient battery 6,000mAh, which is a relatively pioneering feature for cell phones in this economic price range; less than 3,000 per phone.
As well as the slightly higher ranges. He also added that this positioning is part of the company’s strategy to provide affordable and practical smartphones and accessories for its young audience. Mr. Mahmoud further assured that realme prioritizes young cell phone users and works on presenting high-quality smartphones featuring state-of-the-art operational software that implement artificial intelligence. The new C15 has an 18W charger allowing a 25% charge in just 30 minutes.
The smartphone can stay in hibernation for 57 days thanks to its performing battery. Moreover, the C15 also possesses a high-quality and clear quad camera, a gradient geometrical design, and a strong infrastructure to withstand shocks and sudden falls.
Android 11 realme has been providing unprecedented and unique technological features; Android 11 is considered a major leap for user experiences, and realme is integrating the software’s smooth and privacy-supporting experience in its smartphones.
Josef Wang, General Manager of realme Middle East and Africa, said: “realme is keen on implementing Android 11 for its global smartphone users. The novel update adds more entertaining and private notes to the user experience.
This step further assures our strategy to present comprehensive and practical smartphones for realme users.” Mr. Josef also stated that realme was among the first smartphone manufacturers to adopt Android 10 in 2019 in its realme UI 1.0 interface.
He also expressed that realme’s Dare to Leap slogan is a projection of the company’s rooted belief in addressing the youth’s needs by providing innovative, affordable, and staple products that they can count on. All of these factors have attributed to the current positioning of realme as the world’s fastest-growing & trendsetting brand.
Lastly, realme has currently reached more than 45 million smartphone users across the globe, one million of which are Egyptian users. According to counterpoint research, realme’s market share in Egypt is a growing 13.5%; the fourth most popular smartphone manufacturer for Egyptian users. The Chinese brand has penetrated more than 61 markets and proved itself as one of the top five performing brands in nine of these markets.
