• ‘Peace of Mind’ package offers enhanced levels of safety and security for consumers to transact online
• ‘Priceless Specials Egypt’ mobile app rewards consumer with a variety of exclusive domestic offers
•Mastercard’s digital experience is in line with customer needs and in support of the digital revolution in Egypt
By ; Saber Mohamed
Mastercard has launched two digital offerings in Egypt enabling consumers to safely transact online while providing access to exclusive and rewarding discounts from merchants across the country.
Since January 2020, the Egyptian market has seen a 21% increase in e-commerce volumes and an 80% surge in the number of transactions since the outbreak of COVID-19[1]. In line with this growth, Mastercard has launched the ‘Peace of Mind’ package for debit and credit cardholders in Egypt.
The new ‘Peace of Mind’ package allows cardholders to be notified immediately about any suspicious activity while ensuring reimbursement for problematic online purchases over US$50 with a maximum cap of US$1,000 per year, thus, supporting the e-commerce system and bringing further benefits to consumers and banks. To enjoy these services, consumers need to enroll in this package through their banks.
Mastercard's ‘Peace of Mind’ package highlights consumers’ safety and security when transacting within the digital world. Ultimately, such measures provide consumers with greater peace of mind, convenience and control while also helping banks drive digitization, enhance loyalty and expand their offering to meet the consumers’ evolving requirements, in addition to ensuring that their personal and financial information is always secure.
“As a digital enabler, Mastercard aims to accelerate the shift to a digital economy for the many benefits it brings to consumers, merchants, banks and governments alike. With two million Egyptians currently using internet banking[2], our goal is to provide a seamless, safe and rewarding experience for online shoppers. The introduction of the new ‘Peace of Mind’ package has been designed to give our digitally savvy cardholders the reassurance and reliability they are looking for,” said Mohamed Assem, Vice President, Country Business Development, Egypt, Mastercard.
Mastercard has also launched its ‘Priceless Specials Egypt’ mobile app, providing cardholders with exclusive offers and deals while shopping across different categories, including food & beverage, fashion, gifts, electronics, and much more.
“The launch of the ‘Priceless Specials Egypt’ mobile app is another steppingstone for us as we continue to provide our cardholders with exclusive and domestically-relevant rewards that add value to their overall shopping experience,” Mohamed Assem added.
Mastercard’s ‘Priceless Specials Egypt’ mobile app will also help contribute to the flourishing digital payment landscape by giving consumers access to a wide array of special discounts and deals all year round in partnership with respectable and popular brands.
