By ; Saber Mohamed – Adel Farig
In line with the Egyptian government’s expansion policy in electronic services & the move towards a digital economy, CreditGO – the solution to mobile POS devices, has been shortlisted in the semifinals of the “Yalla Start with Khales” competition, powered by Khales a subsidiary of E-finance. The competition runs during Cairo ICT 2020 Exhibition & Conference.
SherineEwase Deputy CEO of CreditGO, commented on being shortlisted to the “Yala Start with Khales” competition “Being one of 9 startups invited to pitch during the Cairo ICT exhibition, is a testament in the trust and belief stakeholders have in the vision behind CreditGO. The pitch presentation will take place on Tuesday during the exhibition. Following the pitch, 3 winners will be announced by a judging committee and they stand the chance to win 100,000 LE to support their business growth.
CreditGO plays an essential role in society and builds a strong foundation for financial inclusion across Egypt and does so through its outreach and partnerships. The application, which is free to all android users, is an alternative for POS devices, providing a faster channel than any of the traditional electronic payment service devices out there.
“We have been working diligently and have placed our combined efforts and energy in ensuring that we make a real difference and reach a wide and diverse segment of Egyptians that we can offer our services to and educate them about the importance of digital transformation” confirms Ewase.
CreditGO has also concluded a strategic partnership with Interface HR Solutions, represented by Mr. Mohamed Ghellab, CEO of the company, to provide an opportunity for additional income through CreditGO to all seasonal, temporary, and outsourced workers who HR Solutions help employ on short term projects. The trust the community has in CreditGO is also evident through the multiple partnerships that the startup has managed to secure at no added cost.
Ewase further noted that CreditGO has been expanding their reach to different Egyptian governments like Alexandria and Port Said specially in districts that need more awareness about the importance of digitalization and the benefits of CreditGO to their financial stability. Recently CreditGO has done a series of campaigns in Ezbet Mohsen, a crowded under-developed neighborhood in Alexandria to reach out the maximum number of people who live there and make a difference for such fast moving districts.
The CreditGO solution has had a positive impact on the community and economic development of the country, achieving 2 million pounds in change in under 19 weeks, resulting in 55,000 transactions carried out by 1,500 CreditGO users.
