Ghabbour Auto Partners with Riverbed to Enhance Digital App Performance for All Employees across Egypt and Middle East

  • -      Riverbed Acceleration portfolio enables Egypt’s automotive leader to elevate digital experience for customers and employees working across the hybrid enterprise



    By : Mohamed Elkholy



    Riverbed® today announced that Ghabbour Auto (GB Auto), a leading automotive company in the Middle East and non-bank financial services (NBFS) provider in Egypt, has chosen Riverbed® SaaS Accelerator, Riverbed® Client Accelerator, and Riverbed® SteelHead™ within the Riverbed Acceleration portfolio to enhance the performance of their hybrid network and mission-critical applications for its 54 subsidiaries, located across four countries.


    The engagement will empower GB Auto to deliver secure, optimized performance and enhance the digital experiences for all employees, as well as customers who are increasingly utilizing the company’s website and mobile app to access services quickly and conveniently.


    GB Auto is focused on automotive assembly, manufacturing, sales and distribution, financing, and aftersales services, and partners with leading international automotive brands including Hyundai, Mazda, Geely, Chery, Karry, Bajaj, Volvo, and Mitsubishi.

    The company also has five non-bank financial subsidiaries launched with the aim of offering financing options to all client categories, from major corporations and small and medium enterprises to retail clients and individuals eligible for micro credit. 


    The decision to deploy Riverbed Acceleration solutions supports GB Auto’s ‘cloud-first’ IT objective, aimed at enhancing its ability to pioneer the introduction of digital innovations to the Egyptian market. In line with this strategy, the company extensively utilizes cloud services such as Microsoft 365 and Teams, and hosts mission-critical applications such as Oracle Enterprise Resource Planning (ERP) and Oracle Taleo in the Microsoft Azure cloud. With the new Riverbed Acceleration solutions in place, GB Auto has already seen a significant improvement in the performance of these applications for both store workers and employees working remotely or on-the-go. 


    “In the automotive sector, customer experience is shaped not just by the initial purchase but by the entire post-sales service ecosystem which is increasingly becoming digitally driven.

    As an organization, our objective is to constantly bring to market innovations that provide elite experiences and enrich the lives of our customers and employees. Digital technologies and services underpin this objective,” said Kamal Khafagy, Chief Information Officer, at GB Auto.


    “We have a hybrid IT environment and Riverbed has already made a measurable difference to our operations, as the enhancements to the performance of our applications translates to a range of benefits, from shorter wait times at our stores to improved experiences when utilizing our digital channels.


    It also enables us to confidently carry out the digitalization of dealerships at locations where Internet connectivity speeds don’t match up to the same level as highly developed regions.” 


    With the Riverbed Acceleration solutions recently going live in its hybrid cloud environment, GB Auto has already seen a 50% reduction in transaction time for its mission-critical Oracle ERP system – an outcome which Khafagy states has helped ‘dramatically’ improve operations.

    As the company’s mobile application and website are both hosted in the Azure cloud, the Riverbed cloud optimization solution ensures consistently high-quality experiences for customers when using features such as online booking for test drives, payment of booking fees, or scheduling service appointments. 


    “Egypt is a key market for Riverbed and our successful engagement with GB Auto furthers our objective of engaging with leaders in key market segments to support the overall digital transformation of the country,” said Mena Migally, Regional Vice President, META at Riverbed Technology.


    “We are proud to be a part of GB Auto’s journey, and we see this deployment as the start of a successful collaboration that will enable them to accelerate every interaction and empower the experience for customers and employees across their hybrid enterprise.” 


    GB Auto has already outlined plans to capitalize on the digital efficiencies made possible by its partnership with Riverbed. The company is currently looking to empower its employees to ‘self-serve’ all of their HR requirements via a mobile application, and it also has the intention to introduce an eCommerce offering for its spare parts business.


    About Riverbed

    Riverbed is the only company with the collective richness of telemetry from network to app to end user, that illuminates and then accelerates every interaction, so organizations can deliver a seamless digital experience and drive enterprise performance. Riverbed offers two industry-leading portfolios: Alluvio by Riverbed, a differentiated Unified Observability portfolio that unifies data, insights, and actions across IT, so customers can deliver seamless, secure digital experiences; and Riverbed Acceleration, providing fast, agile, secure acceleration of any app, over any network, to users anywhere. Together with our thousands of partners, and market-leading customers globally – including 95% of the FORTUNE 100 – we empower every click, every digital experience. Riverbed – Empower the Experience. Learn more at


    Riverbed, Alluvio and certain other terms used herein are trademarks of Riverbed Technology LLC. All other trademarks used herein belong to their respective owners.


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