By : Mohamed Elttar
Kwai , the leading global short video platform, hosted an exclusive #MeetWithKwai gathering for its content creators at the Hilton Cairo Heliopolis Hotel on May 26, 2022, in an aim to strengthen the relationship between them and the platform and open the door for future collaborative opportunities.
Kwai brought together a large number of its top local creators across various vertical categories to allow them to exchange different content, campaign and hashtag ideas as well as discuss best practices for taking Kwai’s success to the next level.
Xiaotian Zhang, Head of Content Operations, stated, “Celebrating our network and valuing the ideas and insights of our community is an essential part of our success. Through not only in-app opportunities, but also get-together like this one, Kwai will continue to be a place where creativity and innovation thrive.”
The event also aimed to drive an increase in the recognition and loyalty of Kwai’s users – especially its creators – to the platform and to foster a sense of community and shared purpose within the brand.
Content creators who attended the event shared their testimonials on Kwai, highlighting the role the platform has played in transforming their content creation journey so far.
Al Kaisar, one of the most prominent comedy content creators on the platform, commented, “I couldn’t be more grateful to be part of one of the best social media platforms in the region and to meet and connect with so many like-minded people. It’s with Kwai’s support and encouragement – whether that’s the management or the endless features and options that are available on the app – that I was able to reach more than four million people globally.”
Doctor Atteya, a lifestyle coach known for his inspirational content and one of Kwai’s top content creators, added, “At the end of the day, content creation isn’t just about creating good quality content, but it’s also about understanding your audience and providing material that meets the real needs of society. I want to thank Kwai for supporting me in making that happen and in becoming a source of inspiration for audiences across Egypt and the entire region.”
Through helping Kwai form these emotional connections with its content creators and enhancing its brand exposure, this event is powering Kwai’s mission to be at the forefront of content creator empowerment as well as at the heart of media, entertainment, and culture around the world.
