QNET, the world leader in direct selling, announced the results of a research study that was conducted in cooperation with Nielsen Egypt, and came under the title of: “Perceptions of Entrepreneurship and the Flexible Business Model - Direct Selling”.

This marketing research study was conducted through a 4-month period on a sample of 1121 respondents, and it was on the advantages of direct selling and the preference for self-employment, in a way that supports the capabilities of youth and women, as well as helps them increase their incomes, develop their social and work relationships, and acquire more skills.

Moreover, the study comprised the social and economic footprint of entrepreneurship in Egypt, in addition to the role of direct selling in enhancing this field. That is to say, the study revealed that direct selling is quite prevalent among the public, as 79% of the total sample are aware of this concept.

The study also showed that having a side job has many advantages.  Meaning, that out of those who have a side job in the sample “111 respondents”, 78% of them believe it is a source of an increased income, 45% claim that it offers them new experiences, and 40% mentioned that it boosts their self-confidence. Finally, the study highlighted that direct selling is highly associated with the concept of online business.

It is also noteworthy that the study tackled the positive attitude towards direct selling, in general. For instance, it has proven that 51% of the total sample find the direct selling model useful, as it helps increase income and the possibility of owning a business with low capital. It was also found that from 70% to 73% of the total sample believe that the direct selling incited entrepreneurship during the outbreak of Coronavirus.

Throughout the study, an analysis of QNET’s performance was carried out, which proved that among those aware of QNET in the research sample “209 respondents” QNET  achieved the highest rate of employee attraction, and ranked second amongst the most recommended workplaces. QNET also achieved the highest rate of employee loyalty compared to other direct selling companies, where 72% of the those who have previously worked with QNET in the sample are still happily working over there.  

Another fact that the study underscored is that QNET possesses many strengths and fortes from the view of those aware of QNET in the research sample “209 respondents”, such as having friendly, knowledgeable, and professional representatives “54%”, enjoying strong partnership deals “58%”, in addition to proffering variety of products, which are highly demanded by consumers “56%”.

Malou Caluza, CEO of QNET, expressed her happiness with conducting this marketing research study, in cooperation with Nielsen Egypt, and stated: “The study showed QNET’s magnitude as a pioneering brand in the field of direct selling, and enumerated the privileges that our company provides, making it the best choice for users as QNET is aligned with the self-employment economy, and thus it supports the overall national economy.”

She has also elucidated that, according to the results of the study, the perception of entrepreneurship was linked to several factors, foremost of which was the Coronavirus pandemic, which had a major role in reviving online businesses, despite its negative impact on some traditional businesses, by causing their closures.

Still according to Caluza, the sellers attributed the revival and enhancement of entrepreneurship to the fact that consumers used to spend more time at home, and that 72% of those who worked in direct sales in the sample were satisfied with this job, and that 80% of them would recommend it to others.

Among the axes that became clearer  throughout the study is that 23% of the respondents in the research sample link self-employment to freedom, 21% link it to starting up own business, and that the categories of self-employment entrepreneurs are the highest among females, Gen Y, social group AB, Delta, and in Upper Egypt in the sample.