By :Ali Eldeeb - Mohamed Elttar
modl.ai, which seeks to remove the shackles of game development with a transformative AI engine, announced today it has closed Series A funding of €8.5m with lead investor Griffin Gaming Partners and M12 - Microsoft’s Venture Fund. The company received additional participation from Rendered.vc, PreSeed Ventures, and Transistormedia.
The modl.ai AI engine is redefining game development by equipping developers with an essentially unlimited army of bots that can adapt to various playing styles, employ dynamic moves and tactics. This gives developers power to enhance automation and remove the redundancies and manual efforts that often stymie and delay the release of new games and updates by months or even years.
Pierre-Edouard Planche, Partner at Griffin Gaming Partners, said: "Gaming is one of the trickiest user experiences for which to automate testing, and it therefore requires an utmost degree of technical talent and research combined with direct experience working in games. This is why we are very excited to be backing Christoffer, Lars, Benedikte, and the modl.ai team to help streamline a growing pain and multi-billion-dollar industry expense that is top of mind for many game developers."
Carli Stein of M12 added: “At M12, we’re excited about the impact modl.ai will have on the gaming industry, allowing game developers to focus on the parts of development they love, while automating the costly, time-consuming, and manual processes they don’t,” said Carli Stein, an investor at M12. “When we met Christoffer and the modl.ai team, we knew they had the right combination of highly technical domain expertise, coupled with a product suite that has the potential to revolutionize game development as we know it.”
modl.ai was founded by a talented team of game developers, engineers and AI experts led by CEO Christoffer Holmgård, who saw the opportunity to use AI to automate and improve multiple aspects of the game development process. Between them, the company founders have developed and launched more than 30 games for PC, Mac, Playstation, Xbox, Switch, Apple Arcade and further platforms.
“We started modl.ai to build the tools and technology we always wished we had as game developers,” said Christoffer Holmgård, CEO and Co-Founder. “In 2018, we decided that the timing was right, both for technology and the market. The founders had worked together in games and AI for more than a decade, always discussing how we could bring advanced AI to game developers broadly, offering something completely new to the industry that we love. All games are unique, creative works, but they share production needs and technological characteristics. That’s why the games industry is becoming increasingly modular and standardized. This is a good thing, and we want to be the de facto AI Engine for as many games as possible.”