By : Wael Elgafary
Orange Egypt and Rahet Bally, the foremost platform supporting mothers in Egypt, have joined forces to unveil the "Rahet Bally-Orange Cash" digital wallet, brings remarkable benefits tailored exclusively for customers of both companies.
Under this partnership, Orange Egypt customers will enjoy a complimentary one-year membership to the “Rahet Bally” app, unlocking access to discounts and special offers upon activating "Rahet Bally-Orange Cash" wallet. Moreover, users will receive up to a 50% discount at numerous partnered stores and companies when utilizing the wallet for transactions.
Rahet Bally app integrates advanced machine learning techniques, delivering personalized suggestions, and enabling users to track expenses while estimating potential savings, facilitating better financial organization.
Notably, the app offers exclusive discounts across various mom and family-centric services, including restaurants, cafes, entertainment spots, and more. Its user interface is thoughtfully designed to cater to the specific needs of parents.
On this occasion, Ahmed El Abd, Chief Commercial Officer at Orange Egypt, stated " This collaboration is yet another new step in the company's ongoing commitment to meeting the needs of its diverse audience, particularly women, and facilitating their access to value-added services by leveraging cutting-edge digital wallet and e- payment technologies".
Rahet Bally, recognized as the largest platform aiding mothers in Egypt and the Middle East, reaches a staggering 50 million women globally. As a comprehensive initiative, it strives to empower women, especially mothers, across Egypt and the Arab world.
Nadia Gamal El Din, Founder and CEO of Rahet Bally, expressed gratitude, stating, "We're thrilled to introduce Egypt's first women-centric wallet through our collaboration with Orange. Being a self-funded entity, launching Rahet Bally app aligns with our mission to provide economic support to women. We extend our heartfelt thanks to Orange Egypt for their outstanding support of the Rahet Bally platform."
This collaboration between Orange Egypt and Rahet Bally signifies a significant stride towards empowering women and enhancing accessibility to value-added services through innovative digital solutions.