By: Basel Khaled
E& Misr, a leading company in providing communications and information technology services, and Urban Lens, a leading Kuwaiti company in the field of real estate development, announced the signing of a cooperation agreement to prepare and equip the infrastructure for information technology, communications, data transfer, and provide various digital solutions in all Urban Lens projects in New Cairo and the New Administrative Capital through E& Business, a subsidiary of E& Misr, which includes Yellow Lane, Yellow Residence, Eastlane, Mid Lane, and Levels Business Tower in the New Administrative Capital.
According to the cooperation protocol between the two parties, E& Business will prepare and implement the infrastructure for communications and information technology and extend the fiber optic network necessary to provide Triple Play communications services, which are advanced integrated services that enable customers to enjoy Internet, IPTV, and landline services in a unified package within each project.
The protocol was signed by Eng. Sherif El-Khouly, CEO of E&Egypt Business Sectors, and Eng. Fadi Emil Abdullah, CEO of Urban Lens Real Estate Development, in the presence of Eng. Emil Abdullah, Chairman of Urban Lens, Eng. Shady Emil Abdullah, Managing Director of the company, and a number of officials from both companies.
Urban Lens enhances its leadership in the field of real estate development through its strategic cooperation with E&E Business, believing in the importance of fruitful partnerships to provide a unique concept for exceptional living and service experiences. This cooperation embodies Urban Lens's commitment to the highest quality standards and implementing projects with innovative global designs, through which it maintains its customers' confidence in its brand name, and its ability to make a qualitative leap in the field of real estate development in Egypt, and provide distinguished services that meet the diverse needs of customers, to create integrated residential communities that enhance the quality of life. Urban Lens does not limit itself to giving priority to the needs of its customers only, but also devotes its efforts to enhancing the entire community, in order to provide a better living environment and create integrated residential communities that enhance the quality of life.
Eng. Fadi Emil Abdullah, CEO of Urban Lens Real Estate Development Company, stated: “We are committed to ensuring that all our projects are equipped with the highest communication technology to meet the aspirations of our customers, which is the motivation for partnering with E&Business. We have a firm belief that digital transformation is not a distance that we travel and then stop investing in it, but rather a long road that always needs development and continuity, to keep pace with our strategy of creating exceptional experiences according to the highest international quality standards and mastery, that meet the needs of customers and achieve their satisfaction.” He added: “Our vision at Urban Lens is not limited to providing exceptional and giant projects that meet the aspirations of our clients only, but we also aspire to achieve added value for the community by making our capabilities and services available to neighboring projects to achieve the greatest benefit for all, consistent with our extensive experience in the Gulf over 36 years. We focus greatly on achieving a green and sustainable environment in all our projects, and we believe that real estate development should contribute to improving the quality of life in a comprehensive manner, through the use of environmentally friendly technologies and advanced technological applications.
In this context, we have already obtained the ISO certificate in Kuwait, and we are now seeking to obtain the LEED certificate, confirming our commitment to the highest international environmental standards and consolidating our position as pioneers in the field of sustainable development and environmentally friendly projects in Egypt.” For his part, Eng. Sherif El-Khouly, CEO of Business Sectors at E&Misr, expressed his happiness at signing the largest cooperation protocol agreement with a real estate development company and providing its digital solutions in the company’s projects, which achieves the satisfaction and aspirations of customers in obtaining innovative and advanced services. He said: “E&Business is keen to provide and develop its digital solutions in the field of communications and information technology, by increasing and enhancing investment in the innovation system, which enables it to provide proactive and innovative digital services.
He added: “We focus on continuing to satisfy our customers as a primary goal that we rely on by continuing to develop the level of technological services that we provide in a way that meets their ongoing aspirations and renewed ambitions.” He pointed out that E&E Egypt is committed to playing an influential role in developing and improving the system of services provided to citizens in Egypt, within the framework of the state's strategy for digital transformation and Egypt's Vision 2030.
