By: Amir Taha
Yasmine Rashed, Head of Marketing, Corporate Communications and Community Development at "E-Finance" Group for Financial and Digital Investments, confirmed in response to a question from " Alam Rakamy " about the possibility of its entry into regional markets and inviting its partners to get to know its role and activity in enhancing digital payments in the Egyptian market that the company, after its continuous success in spreading financial inclusion and supporting electronic payments, is indeed seeking to enter regional markets, and this is through its participation with the Saudi "Thiqa" Company for Saudi Business Services, within the framework of implementing one of the axes of its investment plan to expand in the Arab world to transfer and replicate its various services, platforms and networks that it has implemented and managed in the Egyptian market, in a way that helps maximize its shareholders' returns and secure sources of revenue for it in foreign currency.
This came during the preparatory press conference for the "Cairo ICT'24" exhibition, which is held under the patronage of President Abdel Fattah El-Sisi, President of the Republic, during the period from November 17 to 20, 2024. She said that the group is keen on strategic partnerships with leading entities that share the same visions as the E-Finance Group to provide innovative digital solutions that contribute to enhancing the performance of companies and improving the quality of life of citizens in the communities in which they operate. We will continue to invite our regional partners and clients to learn more about our innovative solutions during the exhibition activities, explaining that the group will showcase its various investments in various government and private sectors during its participation in the exhibition.
She confirmed that "E-Finance" will participate with two pavilions, the first in the main hall of the exhibition, and the second in a hall dedicated to artificial intelligence, which reflects its commitment to supporting digital transformation and enhancing innovation in the financial sector.
Yasmine Rashid explained that the partnerships that the company has concluded with the government and private sectors to enhance financial inclusion will be highlighted. The Head of Marketing, Corporate Communications and Community Development at E-Finance Group for Financial and Digital Investments, confirmed in response to a question from “Digital World” that E-Finance is participating in the exhibition under the slogan “Digital Possible to Provide Financial Services and Enhance Financial Inclusion”, and will showcase its investments in the technology infrastructure sector, as well as digital services and solutions, electronic payment services and integrated technology systems, through its pavilion in the “AITC” hall. She added that the focus will be on the areas of cybersecurity and cloud computing, especially since the company has signed many strategic partnerships over the past two years, stressing that the “Cairo ICT’24” exhibition has been a strategic partner for the company for 11 years, as new partnerships will be announced during the event to enhance international partnerships that result in benefiting from expertise and transferring experiences in the fields of smart solutions and providing electronic services, in addition to improving and developing digital services in the Arab and African markets.
