By ; Bakinam Khaled 

 Reinforcing its core values of inclusivity, affordability, and relevance, DeFacto has unveiled its vibrant and versatile Spring-Summer 2025 collection. Available across all its stores in Egypt and online platforms, including its official website and mobile application, the new collection delivers stylish, high quality fashion tailored to meet the evolving lifestyles and daily needs of Egyptian consumers, at competitive prices.

Rooted in a design philosophy that blends affordability, comfort, and contemporary style, the Spring-Summer 2025 collection features a wide range of wardrobe staples for men, women, and children. From vibrant everyday essentials and elegant workwear to relaxed loungewear, chic summer dresses, swimwear, accessories and footwear, DeFacto brings together all under one roof, cementing its position as the ultimate go-to destination for modern fashion that meets both style and budget expectations.

Thoughtfully curated to reflect global fashion trends while remaining deeply in tune with local tastes, the collection captures the spirit of the season with a fresh palette of vibrant colors, breathable fabrics, and inclusive sizing. Whether it's a casual day out or a beachside evening, summer dresses take the spotlight as a versatile choice for effortless self-expression. Each item is designed to support effortless self-expression, allowing customers to transition seamlessly from day to night, whether dressing for work, leisure, family gatherings, or weekend outings. 

Hany Al Kholy, Country Manager of DeFacto Egypt, commented on the launch saying, “Egypt continues to be one of our most dynamic and promising markets. We’re proud to cater to the unique preferences and needs of Egyptian consumers, offering accessible, inclusive, and trendy fashion all in one place. With the Egyptian fashion market witnessing strong momentum fueled by a youthful and fashion-conscious population, rising disposable incomes, and increased internet penetration, we remain optimistic about continued growth and committed to delivering value-driven experiences both in-store and online.”

With more than 30 branches across Egypt and a seamless and user-friendly e-commerce experience through its website and mobile app, DeFacto ensures a convenient, customer-friendly shopping journey from browsing to checkout. The brand also offers nationwide delivery and a flexible return policy, allowing exchanges or returns within 30 days of purchase. 

As it continues to grow its footprint in Egypt, DeFacto remains dedicated to empowering customers with fashion that fits every lifestyle and budget. Through each new collection, the brand reinforces its mission to make style accessible, inspiring individuality and confidence in every customer.