By : Nahla Muqalad

The current situation the world is experiencing calls for a shift in the way we engage, run the business, stay connected with customers and maintain business continuity. Technology is at the heart of providing solutions to overcome the challenges business are facing today. The current landscape does not need to limit the way you connect with your customers, partners and workforce but make you think of answers to enhance the way you engage and drive business continuity. At Dell Technologies’ Harness Your Digital Future Summit, experts discussed how organizations can accelerate their digital transformation.

Commenting on the current business environment and trends in the region, Mohammed Amin, Sr. VP – MERAT at Dell Technologies said:

“Our priority is to keep each other and our communities healthy and safe, while taking care of our customers’ most critical business needs, so we will continue to harness technology to drive transformation and enable business continuity. It is clear that technology and innovation are constantly creating new opportunities that are changing the way we work today and in the years to come. Organizations have recognized that IT and workforce transformation are key to long-term business success and many, have started to change their operating models and organizational structures to accommodate this need for change. We’re also seeing significant benefit associated with having a fully-integrated, multi-cloud platform that helps simplify operations and reach new levels of business agility, reliability and data protection. Then we have workforce transformation, where everyone wants to work the way they want, without restrictions, collaborating and communicating with colleagues in a natural, seamless way. At Dell Technologies, we have been championing a flexible work environment internally for decades and this experience has helped us to develop a broad portfolio of products and solutions that empower our own remote workers and turn challenges of access and geography into opportunity.”

Commenting on connected workforce trends, Walid Yehia, Sr. Director, Presales - MERAT at Dell Technologies said:

“The unrelenting pace of digital and workforce transformation creates new challenges consistently and yet also presents huge opportunities for companies to get things right. The transformation into a digital workplace does not come about easily. Older enterprises are set in their top-down approach to IT services, wherein enterprise product investment by the IT department has resulted in an environment in which only vetted and approved corporate applications can be used. At Dell Technologies, we are helping our customers develop modern and digitally enabled workforces through end-to-end, integrated infrastructure from the edge-to-the-core-to-the-cloud. From creating hyper-tailored experiences for everyone with the right apps, data, services and devices to enabling office, remote, home and on-the-go collaboration with total security, an organization’s technology choices are key to making remote workers more connected and their business more competitive.”