By ; Mohamed Shawky
Jumia, Africa’s leading e-commerce platform and Mastercard today
announced a partnership to incentivize the use of cashless payments
platforms as people look for safer ways to pay in the wake of the
COVID-19 pandemic.
Through this initiative, consumers who purchase essential products
using their Mastercard on the Jumia platform will receive up to a 10
per cent discount on their order, encouraging consumers to safely
transact using digital payment channels and avoid human-to-human
contact, in line with recommendations from global and regional health
authorities and governments.
“We are proud to partner with Mastercard as part of our social
commitment and business responsiveness to the global pandemic. We are
also happy to support our customers by offering them a strong
incentive to use cashless payments and providing access to essential
products with affordable prices during this challenging time. This
incentive will help drive more consumers to adopt JumiaPay, the safe
and digital payment method,” said Sami Louali, EVP Financial Services
at Jumia.
The discount offers from Mastercard and Jumia will be available in
five countries including Nigeria, Egypt, Kenya, Côte d’Ivoire and
Ghana.
“This partnership supports the various government cashless payment
policies in each of these countries. This is an additional step to
limit cash exchange at this time,” he added.
Eng. Hesham Safwat, CEO of Jumia Egypt stressed that: “The cooperation
with MasterCard aims to benefit our customers in Egypt, as Jumia seeks
to expand the use of digital payment methods, especially that they are
safe.” He also indicated that “Jumia exerts great efforts to provide
competitive solutions and features to the Egyptian customers to
encourage them to use electronic payment methods, and he added that
saving 10% will help many people to benefit from our partnership with
MasterCard.”
Commenting on the partnership, Raghav Prasad, Division President,
Sub-Saharan Africa, Mastercard, said: “Our mission at Mastercard is to
connect and power up a world beyond cash that benefits everyone,
everywhere through transactions that are safe, simple, smart, and
accessible. Our partnership with Jumia seeks to further encourage
Mastercard consumers to stay safe by using available digital payment
platforms to purchase their essential items all from the comfort of
their own homes in a clean, seamless and convenient experience. We
look forward to further collaborations with our partners to continue
delivering such relevant solutions, enabling people to #staysafe.”
Consumers in these five markets can be a part of this promotional
offer by logging on to the Jumia platform, shop and pay for their
essential goods on the JumiaPay portal, using their Mastercard, and
automatically receive up to 10 percent discount
