Standing out in All Lighting Conditions and Delivering "Clearance in Every Shot”
By ; Nelly ALL
OPPO, the leading global smartphone brand has announced the arrival of Reno3 Series to the Egyptian market yesterday.
OPPO has always been at the forefront of technology breakthroughs specific to smartphone photography performance innovation and today Reno 3 Series is here to challenge all lighting conditions in our daily life providing outstanding quality.
The Reno3 Series promises its users resulting in premium photography experiences with an array of AI-camera features including enhanced portrait photography, fast secure facial recognition and full-body movement tracking, as well as HyperEngine gaming technology, for fast, fluid graphics and responsive, uninterrupted gameplay. Reno 3 is powered by the all-new ColorOS 7 and is set to create a new mobile photography trend and redefine the smartphone photography experience.
On this occasion, Brand Director, Eve Han said: “Since OPPO’s venture into the global market years ago, OPPO has stayed true to its core belief – ‘a global brand with local insight’. The Reno 3 Series launch is a clear testimony to this belief. We have always been proud to put our customers at the forefront of everything we do. We believe this new launch would truly provide our users a wholesome device for their everyday use”.
Break Limitation of Lighting Context to Deliver “Clear in Every Shot”
OPPO has always been at the forefront of technology breakthroughs specific to smartphone photography performance innovation. Reno 3 Series is here to challenge all lighting conditions of our daily life and to deliver photos &videos of outstanding quality.
Reno3 can catch more details in sunlight.
In the back, packed with 48 MP- 5 X Hybrid Zoom Quad cameras, the Reno 3 can meet the needs for ultra-wide angle, normal, and telephoto photography, even up to 20x Digital zoom.
Pairing with Ultra Clear 108MP Image, daily photography is greatly improved without missing any details. Through the main camera, Reno 3 Series can generate sub-pixel information with super-high image resolution and the multi-frame photos collected by camera. With Optical-Flow Sub-pixel Registration, the camera can match and calibrate the sub-pixels on different frames to generate a low-pixel original image, with more information. And then, through Sub-pixel Interpolation, the original image with low pixels becomes a picture with high-resolution, crisp and clear!
In the front, 44MP Ultra-clear selfie Camera delivers high-definition selfies with authentic details of people’s facial texture and ornaments, enabling better image matting and background gradient for selfies taken alone and in a group, especially when people pose differently.
Reno 3 empowers users to see more in the dark.
For the first time, OPPO has added Ultra Night Mode algorithm in the front cameras. As taking selfie at night is a popular scenario for young explorers, Ultra Night Selfie Mode guarantees them to capture the facial clarity and brightness in dim light.
Moreover, the Ultra Dark Mode on rear camera makes photo taking in the dark so much easier. When ambient lighting is lower than 1 lux, Ultra Dark Mode will automatically turn on to help you capture the scenes that human eyes could not see. Using NPU, the Ultra Dark Mode realizes AI algorithm acceleration, challenging scenarios such as streets at night, which will be perfectly captured.
Notably, Reno 3 Series is another strong proof of OPPO’s consistent endeavor to bring lab technology such as Lossless Zoom to everyday use cases. In fact, OPPO has always been a trailblazer in the field of zooming technology. Ever since the debut of OPPO 5x Dual-Camera Zoom on MWC 2017, OPPO is one of the first leading smartphone maker that has prioritized to tackle problems in the zooming technology and managed to achieve three iterations of it within ever slimmer package. As the very first series equipped with 10x Hybrid Zoom, Reno Series has won multiple industry awards for this innovation breakthrough. Further on Reno2 Series, OPPO has enabled Video Zoom to each smartphone for better user experience. On Reno 3 Series, OPPO brought this cutting-edge technology closer to more users with 5x Hybrid Zoom and 20x Digital Zoom, especially optimized user scenarios when taking portraits or capturing words from a lecture in a distance.
Additionally, with regards to videography on Reno 3 Series, the Ultra Steady Video has evolved into Ultra Steady Video 2.0, with two modes for extreme and life scenarios respectively. Attitude assessment and compensation are carried out more accurately by Electronic Image Stabilization (EIS). The anti-shake effect, smoothness, and image quality are greatly improved with a high frame rate of 1080P 60fps on Ultra Steady Video mode and 1080P 30fps on brand new Ultra Steady Video Pro mode. No matter if you are recording videos of wild animals on an off-road vehicle in Africa, or making your own vlogs running after kids or pets, Ultra Steady Video 2.0 enhances stability for videos taken, minimizing impact on clearness, while retaining slight motions to maintain an authentic visual expression.
Together with Video Bokeh, Video Zoom and AI Beauty Mode, Reno 3 Series stimulates the imagination of users by rendering movie-like videos easily. Soloop, the Smart Video Editor, comes in handy for beginners who can confidently get it started to record life stories via videos.
Innovative User-centric Design of OPPO Aesthetics
The Reno 3 is further innovated based on OPPO’s design language, carrying on OPPO’s brand aesthetics to deliver and show the lightweight, infinite beauty of technology to users.
Reno 3 Pro comes with the OPPO’s first Dual Punch-hole design, while Reno3 is equipped with waterdrop display, meeting the needs of different group of customers. Featuring 6.4" Super AMOLED Display, Reno 3 Pro uses E3 sunlight display materials to enhance sunlight readability. The upgraded lighting materials significantly improve the display effect, especially the brightness, bringing maximum brightness of 800 nit and the peak brightness of 1200nit, with adjusting the voltage according to brightness and fine operations.
Inspired by the natural light appearing on the sky, Reno 3 Series comes with two stunning back colors: Inspired by the nights of Northern Europe, the gradation and texture of the light on Auroral Blue make the color more agile. The color changes of blue, green and purple show the mysterious power of nature. Midnight Black displays the different rays of light in the sky, showing the beauty of the mysterious midnight and cheerful morning.
Advanced Hardware and Software that Delivers Outstanding Performance
World-firstly empowered by Mediatek Reno 3 comes with the latest chips P90, along with 8GB RAM + 128GB ROM, Reno3 has a 20W VOOC Flash Charge 3.0, the fastest and safest charging solution at its price, enabling the 4025mAh battery to charge up to 50 percent within 20 minutes while Reno3 pro comes with latest chips P95, along with 8GB RAM + 256GB ROM, Reno3 Pro, which is also supported with three independent card slots, enjoys super-performance setup, offering a smooth phone experience. Meanwhile, Reno 3 Pro has a 30W VOOC Flash Charge 4.0, the fastest and safest charging solution at its price, enabling the 4025mAh battery to charge up to 50 percent within 20 minutes.
With ColorOS 7, Reno 3 Series also offers a significantly improved gaming performance to provide an immersive and smooth gaming experience. Hyper Boost cuts down on lag and runs games faster and more seamlessly, thanks to touch optimization and frame rate optimization. Touch optimization increases the frequency of touch scanning while reducing unnecessary processes, and further ensures that touch response remains fast even in low power conditions. It also reallocates system resources by detecting and predicting scenarios to realize frame rate optimization, meaning that games run smoothly, even in heavy-loading scenarios. Plus, with Elevoc algorithm, Reno 3 Series can eliminate howlround experienced in voice chats during gaming, which can be caused when players are too close to each other.
Significantly, OPPO’s proprietary technology - OPPO Screen Image Engine (OSIE) debuts in the Egyptian market. This technology will effectively increase the image quality, which is also the industry's first visual effect optimization software for short video images. Powered by Dolby Atmos® & Hi-Res Audio, Reno 3 Series empowers users to enjoy the audio banquet anytime, anywhere, and light up their busy life.
The new ColorOS 7 also unveils a series of stunning visual effects. Driven by its Infinite Design concept, ColorOS 7 is sleeker and more youthful, opening up lightweight, simple, and efficient visual and audio interactions that give users more control over their phones in an intuitive, effortless way. Meanwhile, Dark Mode creates a superior reading experience in all-day conditions, helping users concentrate more and reducing battery consumption. There are also several special features on Reno 3 Series, for example the Multi-user Mode, which supports multiple user profiles.
Well-Recognized Performances by Third Parties
Reno 3 Series outstanding performances win broad affection from global users by its amazing performance. It is also well recognized by multiple international renowned institutions:
Reno 3 Pro
• TÜV Rheinland Full Care Display Certification：The screen offers users world-class eye care. The upgraded low-brightness, stroboflash-free, and low blue ray technologies provide delicate eye care even in the darkest environment.
• TÜV Rheinland Safe Fast-Charge System Certification: Applying with the 30W VOOC Flash Charge 4.0, Reno3 Pro is always ready to offer great charging safety as well as fast charging speed, as also passed the 50% charge in 20min test by TÜV Rheinland.
• Netflix HD Certification：High quality videos of 1080p are available via the pre-installed Netflix App on Reno3 Series, putting high-definition videos in the pocket.
• Dolby Atmos® and Hi-Res Audio: Immerse yourself in the world top experience watching Dolby Certified audio and video, and Hi-Fi playback of Hi-Res music files.
Reno 3
• TÜV Rheinland Low Blue Light Certification：The Reno3 filters blue light to protect your eyes.
• TÜV Rheinland Safe Fast-Charge System Certification: Applying with the 20W VOOC Flash Charge 3.0, Reno3 is always ready to offer great charging safety. Also as the well-known slogan says, Reno3 passed the 5 minutes charging 2 hours phone call testing by TÜV Rheinland.
• Netflix HD Certification：High quality videos of 1080p are available via the pre-installed Netflix App on Reno3 Series, putting high-definition videos in the pocket.
• Dolby Atmos® and Hi-Res Audio: Immerse yourself in the world top experience watching Dolby Certified audio and video, and Hi-Fi playback of Hi-Res music files.
More than a smartphone company
During the same launch event, OPPO also launched OPPO Enco W31as part of OPPO's mission to "bring outstanding user experiences to Egyptian consumers through innovative, high-quality products."
The OPPO Enco W31 headphones use binaural low-latency Bluetooth transmission and is compatible with most smartphones. On top of that, with extra-secure in-ear design, stronger water and dust resistance, these headphones are introduced as “keeping up with even the most active and dynamic users.” "These headphones represent the best OPPO has to offer in technology and aesthetics," said Han. "This is only a taste of the exciting things we have in mind for the Egyptian market."
Market availability
OPPO Reno 3 Pro, packed with 8GB RAM and 256GB ROM, 64MP Zoom Quadcam, 44MP Dual Punch-hole Camera with Dual Lens Bokeh, and world-first-ever 44MP+2MP Dual Punch-hole Super AMOLED Display, will be available on June 3rd in Egypt, for just 7,990 EGP.
OPPO Reno3, with 8GB RAM and 128GB ROM，48MP Zoom Quadcam, 44MP Front Camera will be available on June 3rd in Egypt, for 5,990 EGP.
