By; Nelly All – Nahla Makled
The fastest-growing and trendsetting Chinese smartphone company, realme, revealed that its new smartphones realme X3 SuperZoom and realme C11 have achieved record sales upon their launch. This confirms realme's leadership and the great quality of its products.
Mahmoud Taha, realme Egypt’s Marketing Head, highlighted that all C11 devices were sold out within only two hours, immediately after its launch on souq.com, while X3 SuperZoom was sold out in less than 13 minutes on souq.com, making it one of the fastest-selling flagship phones on the website. realme’s number of global users reached 40 million, and the distribution of realme’s products reached 59 countries. Taha also added that the superior capabilities and high specifications of the C-series, at an irresistible price unlike any other, have enabled it to reach nearly 13 million users.
The realme X3 SuperZoom, which exceeded all expectations in terms of market sales and positive consumer feedback, has exclusive capabilities that pushed it to be at the forefront of flagship smartphones, at less than EGP 10,000.
More so, realme C11 is the latest technological breakthrough in smartphones capabilities, especially in its price category. It is characterized by its unique features and attractive geometric design.
Joseph Wang, General Manager of realme's operations in the Middle East and Africa, stressed that realme's strategy aims to offer innovative products that meet consumer needs, especially the youth, as they are the main smartphone users.
“Building on its success, realme has sustained its growth in the first half of this year and plans to achieve 100 million mobile phone sales within 2 to 3 years. After achieving 157% growth in sales in Q1 of 2020, we are striving to lead global growth rates of mobile phone brands for four consecutive quarters. With an annual growth rate of 11%, it became the only double global smartphone brand to grow. Despite the slowdown in the growth of the global economy, realme's share in the global market has doubled, and it has achieved 100% year-on-year growth in the Southeast Asian market, pushing it to rank fourth in this region. realme has also become among the top 5 smartphone companies in the world, in at least 9 different markets. realme has also maintained its presence in the seventh place among smart phone manufacturers worldwide, regarding the Egyptian market, according to IDC report we ranked the fourth with 13.5% market share” said Wang.
“In less than 6 months, realme has released dozens of AIoT products, and plans to release more than 50 AIoT products in 2020. Wang also explained that realme is committed to encouraging Egyptian youth to break all boundaries to achieve their dreams, by providing them with the smart tools necessary to facilitate their lives and allow them to live the luxurious lives they wish for,” added Wang.
Wang stressed that realme’s AIoT strategy is the “1 + 4 + N” initiative, which refers to the provision of one basic product, the smartphone, complemented by four main lifestyle devices (speakers, earphones, televisions, and watches) supported by "N" types of smart accessories, to enable all aspects of life to be controlled via a mobile phone.
