By: Pakinam Khaled
Samsung Electronics Egypt announced its collaboration as a platinum partner with B.Tech, Egypt's leading omnichannel retailer of consumer electronics, home appliances, and financing services, in the B-TechMAX store, the largest experience concept for electronic and household appliances in Africa. Aiming to completely transform the shopping experience in the region.
Combining a wide range of leading consumer products with exceptional customer service, B-TechMAX aligns with the two entities’ commitment to supporting the digital and technological economy and enhancing the latest technological shopping experience, reinforcing their reputation as trailblazers in the region's digital and technological landscape. The gigantic store aims to provide an extraordinary, more convenient, and seamless shopping experience as it is innovatively designed to deliver an interactive experience, enabling customers to try out the devices and learn about all their features before making a purchase decision.
B-TechMAX was inaugurated at the beginning of this month with the presence of Seong H. Cho, President of Samsung Electronics MENA, and Dr. Mahmoud Khattab, CEO of B.Tech. Located on the Ring Road, it spans over more than 3,000 square meters on a single floor and showcases a wide array of Samsung products with exclusive promotions, including the latest display screens, smartphones, and home appliances.
"We take immense pride in our partnership with B.Tech, marking a pivotal milestone in the retail sector across Egypt and Africa. Our unwavering commitment lies in delivering unparalleled experiences and pioneering solutions that align with our customers' aspirations and elevate their shopping journey," remarked Seong H. Cho, President of Samsung Electronics MENA. "This agreement fortifies the enduring alliance between our two entities, with a shared emphasis on prioritizing customer needs and demands. The inauguration of B-TechMAX heralds a new era in refining the shopping experience and amplifying awareness of our products and latest innovations in the Egyptian market, which stands as a crucial market with substantial potential in the region."
Dr. Mahmoud Khattab, CEO of B.Tech, stated "The opening of this expansive branch signifies a pivotal milestone in the trajectory of B.Tech and the retail industry both in Egypt and across Africa. We take immense fulfillment in our accomplishments over the past 27 years, driven by our steadfast commitment to providing superior services and a distinguished purchasing experience for all our customers. B-TechMAX epitomizes our vision of delivering an extraordinary shopping experience that caters to the diverse needs and preferences of customers regarding various electronic and household appliances. This store also contributes to our community development trends through the employment of a new cohort of graduates from the B.Tech Applied Technology School.
Last year, Samsung signed a cooperation agreement with B.Tech to utilize the first electronic media network for retail stores, B.Tech, operates with the latest AI technologies within its branches. Thanks to this technology, Samsung successfully marketed its TVs through more than 1,000 AI-powered screens in B.Tech's 185 branches across Egypt. This provides precise data and clear insights for developing innovative marketing plans aimed at maximizing return on investment and improving operational efficiency, thereby attracting more customers.
