Ahmed Nassef: Dopay's goal is to develop payroll solutions for employees, avoid financial risks, and limit cash payments.

By: Pakinam Khaled

dopay, a financial technology and digital payroll payment company, has announced the launch of its new app, an integrated digital payroll platform.

Dopay strives to provide fast and effective solutions that meet the needs of business organizations by offering a comprehensive financial platform for employee payroll payments in an easy and secure manner, facilitating time and effort management.

Ahmed Nassef, General Manager and Chief Operating Officer at dopay, stated that this step comes within the framework of the company's commitment to supporting the digitization of payments and promoting financial inclusion, in line with the directives of the Central Bank of Egypt and across various economic and service sectors.

He pointed out that dopay aims to maximize added value by offering digital payroll payment solutions that are easier, faster, and more secure, ensuring that salaries reach employees efficiently and without complications.

He added that the platform seeks to overcome traditional challenges associated with payroll disbursements, such as the risk of theft, manipulation, or loss, high operational costs, lack of traceability and transparency, lack of flexibility in payroll disbursements, and complex banking procedures. He emphasized that the shift to digital payments is no longer an option, but rather an imperative to ensure operational stability and achieve growth.

He added, "We are excited to partner with our business and banking partners to reshape the financial landscape. Today, dopay plays a pivotal role in expanding access to financial services for millions of people who do not have traditional bank accounts, whether permanent, seasonal, or casual workers. We are proud to support them in building a more inclusive financial system, redefining the way individuals interact with their money and receive their salaries in an automated, secure, flexible, regular, convenient, and highly accurate manner. Payments via dopay are made instantly and 24/7, even during holidays and official vacations."

Nassef emphasized that digital payments are no longer a concept limited to a specific group, but have become an essential part of the global financial infrastructure. The seamless integration of digital payroll into daily payments via the dopay platform represents a radical transformation for millions of employees. We are excited to be part of their journey towards easily and securely accessing their financial rights.

The dopay development team is proud to have designed the new app, currently available for free download on both Android and iOS platforms, in a way that combines simplicity and ease of use, utilizing the latest financial technology solutions. This includes ensuring accurate payroll preparation and updating, ensuring quick salary transfer notifications to employees via SMS, and enabling them to receive payroll from any ATM 24/7.

This application overcomes the financial risks and traditional challenges of receiving salaries in cash, such as theft, lost payroll, or delayed payroll delivery, in addition to the negative economic impact of hoarding cash, especially in large businesses with thousands of employees.

The company also plans to leverage this new app in the future to accelerate the development and availability of a list of financial services and solutions for companies to enhance their payment systems and improve the user experience, as part of dopay's business development strategy to enable and support all businesses to grow.

The Chief Operating Officer of dopay , "We don't just build products; we play an active role in solving real problems for our users. We stay connected with them by listening transparently and continuously committing to improving their experience." He added, "The pace of adoption by businesses and those excluded from the traditional banking system demonstrates that we are building something with a real positive impact to accelerate financial empowerment for both businesses and individuals."