Moro Hub, in collaboration with Avaya, to spearhead Emirates NBD’s digital growth

  • By ; Mohamed El Kholy Nahla Ahmed

     

    Moro Hub (Data Hub Integrated Solutions LLC), a subsidiary of Digital DEWA, the digital arm of Dubai Electricity and Water Authority (DEWA) in collaboration with Avaya, has partnered with Emirates NBD Bank to provide the bank with an omnichannel platform – Moro Connect.

    Moro Connect, built on technology powered by Avaya OneCloud, is an all-in-one Cloud Communications solution for Contact Centre as a Service (CCaaS) that will drive the bank's profitability and competitiveness and improve agent desktop experiences through the integration of core systems.

    “Moro Hub operates in line with the vision and directives of HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai to make the UAE, particularly Dubai, a leader in digital solutions. As a leading data hub, our key aim is to strengthen and streamline access to data, which is inline with Dubai 10X and UAE Centennial 2071 that positions the country as a global capital of advanced digital solutions,” said HE Saeed Mohammed Al Tayer –CEO of DEWA.

    The delegation from Emirates NBD Bank was briefed by Mohammad Bin Sulaiman, CEO of Moro Hub on the organisation’s key services which include cloud hosting services, cybersecurity, digital solutions and services and managed and professional services. They also had a chance to view the state-of-the-art Smart Cities Command and Control Centre and its offered services.

    Moro Connect will enhance the collaboration experience with the bank’s stakeholders by empowering its workforce, engaging with its customers and exchanging legacy systems such as business phone systems, meeting services, and on-premise contact centre solutions with a fully integrated, end-to-end cloud communications platform.

    “We are pleased to partner with Moro Hub to avail its advanced services.

    The partnership is a testament to the fact that businesses in the region seek innovative solutions to differentiate themselves in the digital landscape. As an organisation, Emirates NBD Bank has always strived to deliver exceptional, best in class customer service and through this partnership we are bringing this ambition to the next level, with a broader offering of digital channels, benchmark efficiency and a state of the art omnichannel platform” said HE Hesham Abdulla Al Qassim - Vice Chairman and Managing Director from Emirates NBD Bank.

     “At Avaya, we understand the requirements for accelerated digital transformation, and how critical it is for our customers to stay ahead. To enable this for Emirates NBD Bank, which Avaya has a long-standing strategic technology partnership with, we have partnered with Moro Hub to fulfil the bank’s transformation needs. Moro Connect will give Emirates NBD Bank the flexibility and agility to scale its services, and provide a platform to adopt innovative solutions quickly.

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