By ; Ahmed Soluman
Volvo has launched ‘Selfie for Safety’ initiative raising awareness about road safety. The campaign uses social media encouraging people to participate in the initiative by sharing their selfies while wearing the safety belt. The objective of the campaign is to create a crowd sourced study of car safety and individual road safety and share it with the world. Findings of this study will help in analyzing different ways of wearing the safety belt and thereby help improving its usability as well as enhancing overall driver and passenger protection.
Moreover, Volvo will also be publishing short movies, easy instruction, as well as spreading educational content and messages on social media through the campaign’s hashtag to raise awareness about road safety. Upon participants’ approval, Volvo will use their selfies turning them into safety research material, emphasizing that each individual’s contribution with just a selfie can help save lives. The main idea of the campaign has been created after accurate information has been gathered that 93 million selfies are being taken daily around the world, of which mostly are inside cars. Hence, Volvo seized the opportunity in using this daily participation for a cause with its innovative campaign that sheds light on the value of road safety, ‘Selfie for Safety, part of its large and wide-reaching initiative launched earlier, E.V.A. Volvo consistently aims at conducting studies and researches to gather insights into the value of its own inventions, worth mentioning that Volvo is the pioneer inventor of safety belts that lately have become adopted by all automotive manufacturers across the world. Coming from its strong belief that safety comes first, Volvo sets the highest safety and security measures for its passengers and continuously works on the enhancement of safety standards.
Volvo calls for car owners to contribute in this initiative and help make a change by simply sharing selfies in their cars wearing safety belts while the cars are turned off and safely parked. Selfies then are to be posted on public profiles for ease of access to the selfies with the following social media handles and hashtag: @volvocars, @volvoegypt, #SelfieForSafety