Sony Middle East and Africa (MEA) Managing Director Takakiyo Fujita: The Egyptian market is promising and we offer smart technology that meets all the consumers’ needs Headphones WH-1000XM4 in Black and Platinum Silver

By; Mohamed El khouly 

Sony Middle East & Africa announced the launch of WH-1000XM4, the smart noise cancelling headphones, which offers plenty of new intelligent features that allow users to control music, as per their preferences. This is in addition to improving noise cancellation and adjusting ambient sound automatically based on your preferences for a superior sound experience.

WH-1000XM4 is the 4th generation over-ear wireless noise cancelling headphones in Sony’s award-winning 1000X family, which received a number of awards from global tech websites, namely What Hi-Fi? And TechRadar. Also, the latest headphones offer all the much-loved technology from the hugely popular WH-1000XM3. HD Noise Cancelling Processor QN1 and new BLUETOOTH® Audio SoC The WH-1000XM4 are NFC and BLUETOOTH enabled and have a battery life of up to 30 hours, in addition to quick charging function that offers up to 5 hours of wireless playback from 10 minutes of charging.

Additionally, the WH-1000XM4 supports Google’s Fast Pair feature that lets you easily locate where users left their WH-1000XM4 by ringing them. The latest model also includes the same touch panel controls as its predecessor and supports Google Assistant and Amazon Alexa, which makes it easier for the users to demand voice assistant. “SONY introduced noise cancelling headphones for the first time in 1995, where they were customized for travelers. Since then, SONY has worked on developing the perception of noise cancelling headphones, which has been witnessed by users throughout the past years, positioning SONY as a pioneer in the field of Audio systems, due to being one of the first companies to offer an innovative audio experience that is characterized by purity and clarity,” stated Managing Director of Sony Middle East and Africa (MEA), Takakiyo Fujita.

“We believe that the Egyptian market is among the most promising markets in the region, and it places the Egyptian consumer at the top of its priorities. Also, it is keen to offer products that always meet the consumer’s needs and advanced technological aspirations.

By launching WH-1000XM4 in the Egyptian market, SONY has succeeded in changing the perception of noise cancelling headphones, which is what consumers who seek high-performance audio quality are looking for,” Fujita added. WH-1000XM4 offers a unique experience, thanks to obtaining SONY’s best noise cancelling technology, reducing high and mid frequency sounds.

The microphones on each earcup works on cancelling noise through the Dual Noise Sensor technology that captures ambient noise and passes the data to a definite HD Noise Cancelling Processor QN1. At the same time, BLUETOOTH Audio SoC (System on Chip) gathers data to adjust the music at over 700 times per second. Using Edge-AI, DSEE ExtremeTM works on accurately collecting audio lost during digital compression for a full reliable experience.

Edge-AI technology analyzes the music in real time and recognizes the instruments, music genres and individual elements of each song to restore the high range sounds lost in compression for a richer, more complete listening experience. In order to build an AI system, SONY has worked with Sony Music Studios in Tokyo to gather data on music to reach true insight that contributes into composing specific music signals.

The Adaptive Sound Control on the WH-1000XM4 senses the user’s surroundings and the activity that he is doing, in order to adjust the ambient sound settings. Over time, Adaptive Sound Control learns to identify locations that the user frequently visits, such as the workplace, gym or café, and adjusts sound to suit the surroundings. Also, the user can set up his frequently visited locations and his preferred settings via “Sony | Headphones Connect App”.

It is worth mentioning that WH-1000XM4 headphones include the new innovative ‘Speak-to-Chat’ feature, which lets the user have short conversations, while keeping his headphones on. Wearing Detection uses a proximity sensor and 2 acceleration sensors to play and pause music automatically The headphones are able to recognize the user’s voice while speaking, and automatically stops the music.

Moreover, WH-1000XM4 headphones are featured with ‘wearing detection’, as they detect the mode to adjust the music accordingly and help save battery power. Using the headphone’s proximity sensor and two acceleration sensors, the headphones stop the music when they are taken off and resume playing automatically when they are put on again, providing an effortless listening experience.