By ; Basel Khaled
Mastermind Advertising a leading advertising agency, has completed an extensive rebranding effort in response to accelerated company growth and a renewal to its corporate vision.
At the heart of this rebranding is a change of its visual identity and values that reflects a deep dedication to client success and relationships. This change is part of their strategy targeted to emphasize the strength of their capabilities, their growth, and their commitment to help clients brand identify their position in the marketplace.
Over the past 8 years, Mastermind has cemented its status as the market leader for interactive traditional and digital content creation.
Known for its fully integrated multidisciplinary advertising services, Mastermind has worked with 100+ brands to create innovative and engaging ad campaigns and provide digital service that ensure their message gets the right target audience. It has experienced 15%+ year on year growth, tallying 65+ customers in across Middle east and Europe countries.
"Our vision is to become the most loved, most trusted, and most innovative agency in our industry," said Talal Jlilati, Founder and CEO of Mastermind Advertising.
“Our mission is to help brands discover the potential of their story and help them accelerate their presence in the market. We are proud that we continually strive to be better at everything that we do, every day, for every client."
"It's eight years since we've updated Mastermind's look and feel in a significant way. As we enter into a new year, we thought this was right to modernize, streamline and simplify our brand identity. The new visual identity will help describe the defining moments that have shaped our journey and help us continue the momentum in years to come," added Jlilati.
Mastermind has worked on several projects, which include over 100 projects across a year, across 65+ clients including government organisations, multinational companies (MNCs) and local companies. Some of the key projects include - Ministry of Human Resource and Emiratization (MOHRE) with Dubai Insurance Company – Together we overcome challenges-COVID, Hamdan – UNESCO global prize for the effectiveness of teachers, Dubai Municipality – DM Sat 1 satellite simulation model & Hathar character to promote awareness among community, Emirates Weightlifting Authority – competition for Tokyo Olympic qualifications, Jaquar MENA – strategy marketing to promote bathroom luxury solutions and a project on Corporate Social Responsibility (CSR)– Helping people of determination.
Mastermind’s team consist of consortium of creative experts worldwide and an inhouse team of experts range from Creative Designers, Animators, Digital Experts, and Marketing & PR Specialists and more, who are all ready to help get your brand established and running.
