By : Nahla Ahmed – Mohamed El Kholy
talabat, the region’s leading food and grocery delivery app, has announced a strategic partnership with Misr El Kheir (MEK) Foundation as their first on-app donations partner in Egypt. The on-boarding of MEK Foundation to the talabat app takes place a few days before Ramadan 2021, allowing the customers of the app to give back to families in need here in Egypt.
In the spirit of giving back to those in need during Ramadan, talabat Egypt will also be part of a region-wide campaign, #AlwaysThere, where the app will help fight hunger in the Middle East. The #AlwaysThere initiative will take place every Sunday during Iftar in the holy month of Ramadan. This means that with every food order placed in its app during the iftar period, talabat will donate the value of one meal to the United Nations World Food Programme, the world’s largest humanitarian agency fighting hunger and the 2020 Nobel Peace Prize Laureate.
Hadeer Shalaby, Managing Director of Talabat Egypt says: “We are very proud to enhance our customers’ experience through adding in-app donations to Misr El Kheir and help them make a difference in our local Egyptian community. MEK is an organisation with a successful history of enhancing the lives of those in-need and we definitely look forward to advancing our partnership with them in the years to come.”
“The MEK partnership, as well as the regional campaign we are participating in, are part of putting our app to good use this Ramadan. This is just the start of many upcoming projects that will touch the lives of the communities we serve in Egypt. Such initiatives are very close to our hearts and we look forward to playing a role to bring about a positive change through our scale, app and our customers’ keenness to provide a helping hand.” Added Asmaa Ahmed, Head of Communications, Public Affairs, and Corporate Responsibility in talabat Egypt.
“We are very excited about this partnership as onboarding Misr El Kheir on talabat’s app. is a very important step in reaching the Egyptian community. We are sure with the wide talabat app users base, as well as talabat’s support, we will collectively reach more people and have a better positive impact on people’s lives.” Commented Nancy Elsherbini, Marketing Director, MEK