By : Bakinam Khaled
Real estate search engine "Aqarmap" has launched Aqarmap Matcher service to increase the efficiency of interaction between the seller and buyer, and to benefit from lost marketing opportunities in supply and demand. This will achieve compatibility and concordance between both buyers’ and sellers' interests through a database that includes 7.9 million clients interested in real estate. The platform includes the biggest database of clients in the real estate market which has been compiled for 10 years.
Business Development Manager Ahmed Abd El-Fattah stated that, by analyzing the searchin methods on the real estate search engine "Aqarmap", it was found that there is a gap between supply and demand that bears lost marketing opportunities among buyers and sellers. It is due to the buyers’ search for real estate properties in limited areas with certain descriptions that might not be available at the time. The requested real estate properties can then be made available on the platform by the sellers.
Therefore, Aqarmap Matcher service targets the correspondence between supply and demand and notifies the buyers of the availability of the real estate properties that match their needs and interests, without the need to search the platform again. This ensures matching both the buyer and seller's interests.
He added that Aqarmap Matcher service targets the registered clients on Aqarmap platform, whether they are former or recent visitors. It delivers new advertisements to the buyers who have been searching for a real estate property with the same descriptions.
He indicated that the search engine Aqarmap depends on registration since its creation, owning the biggest database of local and international clients.
He has pointed out that this service comes along with other multiple services provided by Aqarmap to the client, to help the client make one's decision of purchase smoothly and precisely, and that it targets activating interaction mechanism between the seller and the buyer. Hence, developing the services it provides to the clients and seeking new solutions that would serve the real estate market.
Abdul Fattah has added that the platform ensures that sellers can find suitable clients for their properties before advertising them. This is done through provided a detailed database of clients that include their numbers in governorates, cities, key districts, and sub-districts, besides the activity type, whether buying or renting, and product type, among which are residential, commercial, administrative, and medical listings, as well as lands, buildings, duplex and studio apartments.
He has also made it clear that the number of clients who seeking ownership units on Aqarmap search engine is 5.6 million clients, whereas the clients seeking rental units are 2.3 million clients.
"The platform includes around 5.4 million clients seeking residential apartments, 487 thousand clients seeking villas, 479 thousand clients seeking furnished flats, 314 thousand clients looking for commercial units, 284 thousand clients seeking lands, 239 thousand clients seeking chalets, 171 thousand clients seeking duplex apartments, 154 thousand clients seeking administrative units, 38 thousand clients seeking medical units and 66 thousand clients seeking studio apartments", he added.
He called attention to the fact that the number of registered clients on the website in the Greater Cairo area is 6.3 million clients, 938 thousand clients in Alexandria, 193 thousand clients in North Coast, whereas the number of registered clients on the platform in the Fifth Settlement, New Cairo is about 1.2 million clients, 709 thousand clients in 6th October city, 614 thousand clients in Nasr City, 390 thousand in Maadi, 389 thousand clients in Sheikh Zayed City, and 360 thousand clients in Masr El-Gededa.
He added that the platform provides different advertising categories in order to guarantee reaching possible clients.
