By ; Basel Khaled 

Rizek, the leading provider of smart services in the Arab world and the Middle East, launched its mobile smart application in Egypt with the aim of upholding Egypt’s approach towards achieving digital transformation. In fact, supporting this approach entails strengthening the service sector at large, by facilitating all its procedures, hence anyone could obtain whatever they wish for from the comfort of their home. The launch of this application came in the context of a press conference that was attended by Abdullah Abu Sheikh, CEO and Founder of Rizek, together with Manar Al-Amin, CEO of Rizek Egypt 

To further explicate, the newly launched “Rizek” application in Egypt includes a group of different cutting-edge services that cover almost everything such as; cleaning, beautification, maintenance, transportation, and pet care. Moreover, when it comes to the health of this application’s users, it is important to mention that it has the option of providing a PCR test for COVID-19, an appointment with a home doctor, or even a post-vaccine antibody test.

To confirm what was said beforehand, Abdullah Abu Sheikh CEO and Founder of Rizek stated that Rizek is an Emirati company that was established in 2019, with investments of about $20 million. He carried on by mentioning that launching the Rizek’s smart application came in the nick of time, especially that the Egyptian government is currently digitizing all services, which are pertinent to most of the fields, by transferring business to be totally online. Still according to him, the company’s ultimate target is to provide better services to the Egyptian citizens, especially post the Coronavirus crisis that has given the digital transformation an impetus to expand.

Abu Sheikh added: “We believe in the fact that Egypt is a large and a promising investment market, as it is rich with more than 100 million people. Not to mention, the Egyptian economy's diversity of sources of income makes this country have many opportunities for growth, especially that in 2020 it was able to achieve the second largest economic growth rate in the world by 3.6%.”

He also reiterated: “We are fully confident that our smart application will represent a new and strong addition to the smart services market in Egypt, where the user can, after downloading the application and registering the data, choose the service they want, as well as select the payment method in order to get the most consummate services from the best reliable providers without any hassle.” 

For her part, Manar Al-Amin CEO of Rizek Egypt pointed out: “Rizek application contains an important set of services that are indispensable in the Egyptian home, in addition to the presence of a trained customer service to ensure offering the best experience to users, enabling them to benefit from the services to the fullest. Needless to say, this application’s launch in Egypt directly contributes to reducing the unemployment rates, and simultaneously increasing the rate of employment in various sectors of the Egyptian market. But how is that? Well the answer is that Rizek proffers job opportunities to the efficient and adept service professionals, and it supports them with additional income besides their basic salaries, incentives, and rewards so as to maintain the quality of services provided, as well as underpin Egypt’s orientation towards implementing digital methods, strengthening the service sector, thus advancing the wheel of development.”

It is worth mentioning that Rizek is one of the fastest growing startups in Abu Dhabi and the application has more than 100 thousand subscribers (service providers)  so far. and more than 45 thousand who have registered their data.