By : Bakinam Khaled
vivo today announced that it has joined hands with one of the world’s biggest sporting events this year - FIFA Arab Cup Qatar 2021TM, from November 30 to December 18, to bring an unforgettable experience to football fans worldwide. As part of a six-year sponsorship agreement between vivo and FIFA, vivo has been the official smartphone sponsor of FIFA competitions since May 2017.
The collaboration provides vivo with a global platform to connect with international football fans and introduce its brand to a broader customer base. As a company that celebrates the ‘joy of humanity’, this is an excellent opportunity to showcase how innovative smartphone technology can capture the most exciting, emotional, and incredible moments.
A Big Step Forward in International Presence
The Middle East and North Africa are vital to vivo’s global business. Since its 2017 debut in the region, vivo’s focus and commitment have been making superb product experiences available to local customers. The company has seen rapid market share growth owing to its localized product and marketing strategies. Through launching well-performing lineups, including X series, V series, and Y series, vivo has become one of the most beloved smartphone brands in the region. Putting users at the center and constantly innovating to deliver pioneering smartphone technologies, vivo also invests heavily in R&D.
As the first FIFA pan-Arab tournament, FIFA Arab Cup Qatar 2021TM, is set to attract wide regional attention and beyond. Through the sponsorship, vivo looks to connect with and expand its widening customer base of over 400 million people worldwide.
“We are excited to connect with FIFA Arab Cup Qatar 2021TM fans, who are as passionate about the beautiful game as we are,” said Alex ZHan, vivo Egypt CEO. “By leveraging our collaboration with FIFA, we hope to bond with regional customers through the football spirit, and further establish vivo’s creative, joyful, and international brand image.”
Seize the Exciting Moment with the V21 series
The V21 series – the latest in vivo’s longstanding V-series that aims to provide consumers with fashion-forward, camera-focused devices, offers smooth and powerful 5G experience at a competitive price. As a dual-mode 5G device, the V21 5G reflects vivo’s major strides in industry-leading research and development in 5G technology. Compared to single-mode 5G phones, its proprietary 5G antenna technology allows less power consumption and more stable performance. Fans are able to enjoy immersive 4K UHD live streams of the game with no need to worry about charging their phones.
A selfie is a must-have in such grant tournament to preserve the special memory, therefore, here comes the unique 44MP front camera that the V21 series features. The camera is equipped with OIS and EIS, AI Night Portrait, autofocus and a groundbreaking light sensor, with a software-hardware synergy, clearer and lighter selfies can be captured even when lighting is limited. What’s more, the series sport a sleek and minimalist design in a 7.29mm thin body, and fans can freely express their identity through such stylish gadgets during the game.
The sponsorship of the FIFA Arab Cup Qatar 2021TM is a clear signal of vivo's continuing expansion into international markets. vivo sees the FIFA Arab Cup Qatar 2021TM as an excellent opportunity to gain more international exposure and strengthen its position as a global brand. Looking ahead, vivo strives to grow internationally through creating immersive customer experiences and advancing its groundbreaking smartphone technology.