Saye3 Aflam’ to feature some of MENA’s most popular celebrities during Ramadan 2022 new show

By : Nahla Ahmed

ArpuPlus, a subsidiary of A15 and MENA’s biggest content aggregator with more than 400,000 pieces of diversified content, is set to debut a new talk show on its Shofha video-on-demand service in time for the observation of the holy month of Ramadan 2022.

‘Saye3 Aflam,’ a Shofha original production, will feature some of the region’s popular celebrities and will cater to movie fanatics. To be hosted by Adham Ghoneim, the exciting show will ask its guest celebrities a range of trivia questions to test their knowledge on the spot about the most celebrated films in the region.

The guest list includes Fifi Abdou, Ahmed el Fishawy, Huda El Mufti The show will be available exclusive on Shofha platform.

Medhat Karam, CEO, ArpuPlus, said: “The face of entertainment in the region continues to change, and we will evolve alongside it to address new demands. ‘Saye3 Aflam’ reflects our tireless efforts to offer all our Shofha subscribers brand-new shows that will satisfy their preference and exceed their expectations.”

“We aim to provide an experience that adds value to and makes a difference in the lives of our subscribers. From movies, television series and plays to cartoons and lifestyle videos, the range of Shofha content is highly diverse. We will further broaden our Shofha offerings to reach more viewers across the MENA market,” he added.

Accessible via its website and mobile application, Shofha debuted in 2016 to create the ultimate video streaming experience for its users. Presently operating in 13 MENA countries, ArpuPlus will launch a Shofha smart TV app soon.