By :Amir Taha -  Rasha Hussain

Continuing to invest in Egypt without losing momentum, DeFacto opened the doors of the 25th store in the country. Attending the opening of the new store in Maxim Mall, DeFacto General Manager of Merchandising and Marketing, Barış Sönmez said that they will increasingly continue their investments in Egypt.

DeFacto, the global fashion brand, while operating incessantly in 93 countries from Europe to Asia with a team of 15 thousand people in more than 500 stores, continues its investments in Egypt which it started by opening its first store in 2013, without losing momentum. Barış Sönmez said; "We will continue to increase our investments in Egypt in 2023, where we attracted great interest."

Continuing to bring the latest trends to its customers in Egypt, DeFacto's newest addresses had been Cairo and Alexandria. The new stores opened in recent weeks, in Maxim Mall and Green Plaza Mall, offer a wide range of products for women, men, children, babies and accessories.

Barış Sönmez, who attended the opening of the new store in Maxim Mall, New Cairo, said the following about DeFacto's strategies in Egypt: "As Defacto, we have succeeded in becoming a leading brand that satisfies all our customers in Egypt thanks to our collections that are appealing to people of all ages and styles, our wide store network and our strong online channels. Our primary goal and the secret of our business is to offer our customers the latest collections at the most affordable prices by adapting to the ever-changing fashion. Seeing the happiness of our customers proves us that we are following the right strategy by investing in Egypt. In 2023, we plan to continue our investments at the same pace."