By ; Basel Khaled

Raya Information Technology  (Raya-IT) has been named a System Integrator by Genesys, the global leader in omnichannel customer experience, and contact center solutions. As the leading system integrator in Egypt, Saudi Arabia, Gulf and East Africa, Raya-IT will help businesses in the region deliver more personalized services to customers across any channel using Genesys PureCloud and PureEngage services.

As contact center technology plays an increasingly critical role in every aspect of business, companies have recognized they need to accelerate the development of digital solutions in order to remain competitive. The partnership will enable businesses in the region to capitalize on Raya-IT's understanding of integrating Genesys technologies for contact center.

"With over 20 years of system integration experience in the Middle East, we are excited to provide joint clients a trusted partner with a reputation for helping innovation," said Mohamed Afifi, managing director of Middle East at Genesys. "We are looking forward to working with Raya-IT which is well positioned to further help our customers accelerate and extend the value of their Genesys solution so they can transform the service experiences they deliver faster."

"Signing the partnership agreement with Genesys will help businesses in the region to improve their customer experience operations," says Hesham Abdel Rasoul, CEO for Raya-IT.
"We have had success in helping more than 500 customers in the region to apply new technologies such as PureCloud to deliver agile solutions, but will also provide PureEngage for the more sophisticated enterprise customers.

Through this experience and knowledge, we will be able to enhance business performance for our customers and provide them with solutions that result in proven cost and time reductions."

Genesys® powers more than 25 billion of the world’s best customer experiences each year. Our success comes from connecting employee and customer conversations on any channel. Every day, 11,000 companies in more than 100 countries trust our #1 customer experience platform to drive great business outcomes and create lasting relationships. Combining the best of technology and human ingenuity, we build solutions that mirror natural communication and work the way you think. Our industry-leading solutions foster true omnichannel engagement because they perform equally well across channels, on-premise and in the cloud. Experience communication as it should be: fluid, instinctive and profoundly empowering. Visit genesys.com on Twitter, Facebook, YouTube, LinkedIn and the Genesys blog.

Raya-IT, a subsidiary of Raya Holding, operates in the fields of systems integration and IT business solutions. Raya-IT was established in 1998 with the vision to lead the IT and telecommunications industry, providing organizations with business solutions that allow them to simplify their business operations and increase their day-to-day productivity and operations management. Raya-IT does not only provide technologies, but offers full-fledged IT solutions tailored to meet the unique requirements of different businesses. For more information.