Swedish beauty-tech innovator champions the anti-aging category as the brand’s best-selling device BEAR gets scientifically proven to significantly improve deep wrinkles and fine lines as well as skin firmness and elasticity in just 1 week -

By : Nahla Ahmed

There are many different microcurrent devices on the market, but not all of them are created equal.

FOREO's science-backed anti-aging hero BEAR, is the world's first FDA-cleared medical microcurrent device with Anti-Shock System™.

BEAR is now clinically proven to significantly improve deep wrinkles and fine lines, as well as boost skin firmness and elasticity in just one week, making it not only the safest, but also the most effective microcurrent facial device available. And, it’s sooooo cute!

“Anti-aging treatments have gone from extreme to mainstream. Traditionally, people have been turning to aesthetic surgery and injectables in search of quick and visible results. However, FOREO is once again revolutionizing the way we think about beauty by transforming uncomfortable and risk-packed procedures into non-invasive, pain-free treatments that deliver visible, professional-level results in only seven days of use! That’s half the time necessary to recover from a minor surgery, not to mention the risk involved and the cost,” explains Boris Trupcevic, FOREO CEO. 

According to research, the global aesthetics injectables market is expected to grow by 12 to 14 percent a year over the next five years. It’s clear that age-defying treatments are in soaring demand, however, compared to the at-home microcurrent devices market, projected to grow at a rate of 15,25 percent in the next five years, it’s also clear that beauty-tech is taking over the lead in the anti-aging category. 

Trupcevic continues: “That is not to say that FOREO beauty-tech can replace elaborate surgical procedures. While surgery will certainly lift your skin and have an obvious effect on your appearance, it will not rid you of, say, wrinkles around your mouth or increase your skin quality - our BEAR, however, will do that, on top of firming your facial muscles and toning your skin, completely pain-free.”

BEAR’s microcurrent emits a low voltage of electrical currents that mirror your own body’s electrical currents on a cellular level to help refine and contour the skin giving you a “natural facelift”.

FOREO’s device uses two microcurrent spheres that channel energy directly into the skin. The medium-sized surface area of the spheres means they can treat larger areas while also targeting each fine line with precision care, at the same time. When using microcurrent, skin cells break down and then grow back stronger, the same way your muscles do after lifting weights. While signs of aging are erased in the top layer of skin (epidermis), the deepest layer of skin (dermis) works simultaneously to produce a firm, lifted appearance. 

Unlike any other microcurrent device, BEAR features Anti-Shock System™, a unique integrated system that automatically adjusts the device’s microcurrent intensity according to your skin’s resistance to electricity, guaranteeing a shock-free treatment, maximum safety, and enhanced results.

Everyone’s skin resistance varies according to how dry or moist their skin is, so an individual’s skin resistance can vary from season to season, day to day, or skin to skin. BEAR™ uses innovative, ultra-smart sensors to scan and measure your skin’s resistance to electricity at a rate of 100 times per second, so the device automatically adjusts the microcurrent (in just 0.002 seconds) to best suit your skin. As a result, Anti-Shock System™ eliminates any chance of the microcurrent shocking your skin, resulting in maximum comfort and effectiveness for a premium quality of treatment every time. 

FOREO’s anti-aging champion also features the brand’s signature T-Sonic™ pulsations which gently massage the face to boost skin’s radiance, while increasing the absorption of creams, serums, and essences, thus enhancing their efficacy. The ‘T’ in T-Sonic™ is short for transdermal because these pulsations travel through the outer layers of skin. When directed onto wrinkle-prone areas, T-Sonic™ pulsations help to relax facial muscle tension points and smooth the appearance of fine lines and wrinkles. They also improve blood flow, reducing puffiness and dark circles, and enhancing product absorption, leaving you with a youthful glow. 

Not only will BEAR™ deliver the most energizing facial you’ve ever experienced, but this pocket-sized personal trainer will also help you customize your facial workout routine by offering a wider range of microcurrent intensities than any other microcurrent device available, giving you the ultimate, most personalized microcurrent treatment available for your specific skin. 

Just like with regular body exercise, you will want to start your microcurrent anti-aging routine - yesterday! As we lose 1-2 percent of our collagen stores every year from the age of 20, it makes sense to counteract these changes with treatments that support the skin structure and muscle tone. 

Disney’s Dove Cameron, stepping into her late twenties and looking gorgeous as ever, swears by FOREO BEAR: “I use it every morning as a quick three-minute system, and it’s absolutely amazing. The device uses micro currents to bring out your cheekbones and bring up your jaw. It keeps me from looking puffy, and it wakes my face up. I’m not usually the type of person to rave about a device, but it really, really, really works.”