By : Wael Elgafary
Elm, a pioneer in digital solutions, unveiled its ambitious strategic growth plans to expand into other markets in the Arab world during its participation in the GITEX Global 2023.
This strategic growth plan comes as part of Elm’s efforts to share its leading expertise, knowledge, innovative products, and services to enhance people’s lives and advance digital transformation in the Arab region. Under this ambitious plan, Elm aims to lead digital transformation by adding numerous tailored products and services to its impressive portfolio of solutions that will successfully meet the demands of new markets. Furthermore, Elm also seeks to forge robust and long-term alliances with several prominent players, which demonstrates its unwavering commitment to sustainable cooperation and mutual growth.
The company’s expansion plans are rooted in Elm’s strong vision in the significance of embracing digital transformation in fortifying economies and societies within the Arab region as well as delivering tangible benefits across a range of segments. It further indicates a promising endeavour that will enable the firm to offer its extensive expertise and novel solutions to meet the demands of Arab digital transformation.
This move aligns with the support that numerous governments are providing for digital transformation efforts through a variety of legislative measures and initiatives aimed at enhancing the effectiveness and transparency of government services. This opens doors to a wealth of lucrative opportunities for companies specialising in digital transformation.
Given that the Arab world is a considerable population of youth interested in technology and digital development, Elm considers its entry into the region as both strategically significant and a testament to the success of its digital transformation initiatives. A growing number of digitally empowered youth in the region presents an alluring opportunity, with potential markets enabling Elm to undertake new efforts in developing solutions that keep pace with latest developments.
Furthermore, through this expansion, Elm aims to leverage the high demand for digital transformation services from external service providers and other as well as the growing investment in digital technologies made by governments and businesses in the Middle East and North Africa. The company can also benefit from the region's growing digital transformation initiatives since various incentives are provided by the governments to foster companies to make more investments in digital technology.
Elm has achieved various significant accomplishments in over three decades, successfully cementing its status as a key partner in digital solutions and service development. Therefore, the company seeks to expand into other markets in the Arab world with the single objective of offering products and services that enhance citizens' lives and monitor global developments in digital transformation. The company makes a significant contribution to promoting transformation in the government and private sectors.
Elm currently serves more than 30 million users and about 700 thousand private business customers. The company embraces a localization approach in the IT field, providing flexible and inclusive business models. The company further manages over 50 brands across various sectors, oversees more than 170 projects and implements nearly two billion operations annually.
