On the first day of LEAP 2024, SAS, the leader in analytics, announced their strategic collaboration with Al Moammar Information Systems Co. (MIS), one of the leading ICT solutions & system integration companies in Saudi Arabia. Through this collaboration, both companies aim to become catalysts of digital transformation by enhancing access to data analytics and AI-driven solutions to enable key industries to contribute towards the goals of the Saudi Vision 2030.

Swiftly adapting to digital demands, MIS continues to focus on equipping organizations with advanced capabilities vital for Saudi Arabia's economic resilience. Adding the comprehensive and advanced analytics & AI solutions by SAS to its portfolio, MIS further bolsters its position to empower businesses across diverse sectors with analytical capabilities. By integrating SAS's cutting-edge analytics solutions through MIS, businesses can gain deeper insights into operations, customer preferences, and market dynamics, fostering streamlined processes, enhanced productivity, and new growth opportunities.

"At MIS, our legacy of innovation and commitment to excellence drives us to seek transformative collaborations like the one with SAS. Together, we're not just shaping the future of technology in Saudi Arabia but empowering businesses to thrive and contribute meaningfully to Vision 2030", said Dr. Abdullah ALGhamdi, CEO of MIS.

“On the SAS 1$B commitment to AI-powered industry solutions; it is without a doubt making a story. SAS is penetrating the business and its expanding in the Saudi market, we are having a deeper dive on with the latest innovations to offer AI powered offerings, services and products and looking at new technologies such as gen AI”, said Simon Haidar, VP Business Solutions, MIS.

SAS's dedication to the Saudi market is evident through its strategic focus and position, particularly in key sectors such as government and finance. With a robust emphasis on AI, machine learning (ML), model operations (Modelops), financial crime detection, intelligent decisions, and risk management, SAS is leading transformative initiatives to address critical challenges and drive innovation.

By collaborating with MIS, SAS aims to further amplify its impact, providing businesses across diverse sectors with advanced analytics solutions tailored to meet the evolving demands of the Saudi landscape. In addition, SAS will have access to the extensive network established by MIS and its unparalleled expertise in the market in Saudi Arabia.

"We believe in the power of data to drive positive change and fuel innovation. For SAS, our partnership with MIS underscores our dedication to empowering organizations across Saudi Arabia with advanced analytics solutions. Together, we're unlocking new possibilities and reshaping industries for a prosperous and sustainable future", said Bader AlBahaian, Country Manager for Saudi Arabia at SAS.

Further commenting on the collaboration, Fouad Ghannam, Head of Channels, Middle East, Turkey & Africa at SAS, said “This collaboration not only strengthens SAS's foothold in the Saudi market but also reinforces its commitment to fostering digital transformation and long-term economic prosperity in alignment with Saudi Vision 2030”

The collaboration embodies the spirit of Saudi Vision 2030 spirit, providing organizations in Sectors such as Financial, Government, Energy & Utilities, etc... with the solutions and capabilities necessary to digitize and foster sustainable economic growth. This collaboration ultimately strengthens both companies' positions in the KSA market, enabling businesses and customers to thrive and lead the digital age.

In addition to digital transformation, SAS and MIS will collaborate to offer products and services to the Financial industry through joint offerings like Digibank. They plan to launch a suite of AI-based solutions for financial institutions and fintech companies to empower the digital banking capabilities of existing businesses or accelerate building fintech services from the ground up, with the first product being AML as a service.

The importance of Anti-Money Laundering (AML) measures and implementation of effective AML programs, powered by advanced technology cannot be overstated for the Saudi economy within the broader financial sector. Given the pivotal role of the financial landscape in achieving Saudi Arabia's ambitious goals outlined in the Saudi 2030 vision, ensuring the integrity and security of financial transactions becomes a critical factor.

The event will take place at the Riyadh Exhibition and Convention Center in Malham, Saudi Arabia, from 4th to 7th March 2024. Doors will be open to visitors from 10:30 AM to 7:00 PM each day. You can find us at booth number H1A.I70.