Samsung Electronics showcased its 2024 lineup of Neo QLED 8K and 4K TVs, OLED TVs, The Frame and audio devices during the "Unbox & Discover" event.

By:Pakinam Khaled

Maintaining its position as the global TV market leader for the 18th consecutive year, Samsung aims to elevate the home entertainment experience through the range of powerful AI solutions presented at the event.

"We're pushing the boundaries of home entertainment by integrating AI in ways that go beyond traditional viewing experiences," remarked S. W. YOON, President and Head of the Visual Display Business at Samsung Electronics. "This year's lineup is a testament to our commitment to innovation, offering products that not only provide exceptional viewing experiences but also contribute meaningfully to our consumers’ lifestyles."

“We plan to launch Samsung's latest TV series in the Egyptian market during June. These cutting-edge TVs will be available for reservation through our official website Samsung.com, as well as via its extensive network of branches, main centres, and authorized agents spread across all governorates of the Republic," remarked Mr. Mohamed Shams El-Din, Head of TV and consumer electronics  Sector at Samsung Electronics Egypt.

 "Our TVs currently dominate the market, boasting a remarkable market share exceeding XX%. Samsung's strategic vision is for Egypt to emerge as a pivotal regional hub for exporting electronic products to neighbouring countries. This initiative aims to supply the Middle East, Africa, and Europe with state-of-the-art devices manufactured in Egypt, leveraging the capabilities of our industrial complex located in Beni Suef Governorate. This complex stands as a beacon of innovation and advancement, setting global standards in manufacturing excellence

Unmatched Visuals, Unrivaled Sound

Enhancing the sensory experience, the flagship Neo QLED 8K TV boasts the advanced NQ8 AI Gen2 processor, a significant leap in AI-driven TV technology. Featuring a Neural Processing Unit (NPU) that doubles the speed of its predecessor and expands neural networks from 64 to 265, the processor ensures an exceptional viewing experience with clear details in various lighting conditions.

The Neo QLED 8K delivers a stunning visual experience with AI-enhanced image technology that enhances clarity and captures subtle nuances, including facial expressions. With 8K AI Upscaling, TV content is upscaled to match the impressive quality of the 8K screen, surpassing traditional 4Ks. Additionally, AI Motion Enhancer ensures a smooth and clear display of fast-moving scenes, catering particularly to sports enthusiasts, while Real Depth Enhancer Pro adds a sense of realistic depth, enhancing the viewing experience on the large screen.

In the sound department, the Neo QLED 8K TV offers precise sound quality enhanced by AI-based audio technology. The Active Voice Amplifier Pro isolates dialogue from ambient noise, ensuring exceptionally clear audio. Object Tracking Sound plus synchronizes sound effects with visuals, creating an immersive viewing experience. Adaptive Sound Pro enhances sound quality by adjusting sound settings based on the content and room acoustics.

The Neo QLED 8K TV also offers AI capabilities tailored to user preferences. AI Auto Game Mode optimizes visuals and sounds for a vibrant gaming experience, while AI Customization Mode adjusts picture settings for each scene based on user preferences. AI Energy Mode intelligently manages power without compromising picture quality.

The Neo QLED 8K series, available in QN800D model, ranging from 65” to 85”, sets new standards in premium large-screen viewing.

Samsung's latest TVs seamlessly integrate with the smart ecosystem, automatically recognizing and connecting to existing networks and devices, and providing users with direct notifications on their smartphones. This easy setup extends to all Samsung devices in the home and third-party and IoT devices, thanks to compatibility with the Home Connectivity Alliance (HCA) and Matter standards.

As security remains a priority, with Samsung Knox providing strong protection for every feature, application, and platform, ensuring that connected experiences remain private and secure.

New Standards Elevating Home Entertainment

The Neo QLED 4K lineup for 2024 enhances the viewing experience with features supported by the NQ4 AI Gen2 processor, inspired by the latest Neo QLED 8K TVs. This lineup delivers content in 4K resolution, thanks to Real Depth Enhancer Pro and Quantum Matrix technology, ensuring perfect contrast even in detail-rich scenes. As the first screen to receive color accuracy certification from "Pantone," along with a Dolby Atmos sound system, the Neo QLED 4K screen sets a new standard for the ultimate UHD 4K viewing experience. Available in sizes ranging from 55” to 98”, the Neo QLED 4K screen meets various viewing needs.

Samsung is proud to unveil the world's first glare-free OLED screen, a revolutionary display that eliminates unwanted reflections while delivering deep black colors and crystal-clear images under any lighting condition. These cutting-edge OLED TVs are powered by the formidable NQ4 AI Gen2 processor, akin to the one found in the acclaimed Neo QLED 4K series. They boast features like Real Depth Enhancer and OLED HDR Pro, which elevate image quality to unprecedented heights, offering viewers a truly immersive visual experience.

Designed with gaming enthusiasts in mind, Samsung's OLED TVs feature a high 144Hz refresh rate and Motion Xcelerator technology, ensuring smooth motion and lightning-fast response times. Available in two elegant models – S95D, S90D with screen sizes ranging from 55” to 83”, these OLED devices are perfectly suited for any home setting. The 2024 lineup also includes the latest Q-Series audio devices, spearheaded by the Q930D, which delivers true 9.1.4 channel sound with wireless Dolby Atmos technology. This flagship model boasts innovations like Sound Pulse Convergence, Room-filling Sound, and Personal Listening via rear speakers, offering an unparalleled audio experience. The ultra-sleek S800D audio device maintain it’s exceptional audio performance while boasting a slim design that saves space. All Samsung audio devices feature advanced sound technologies such as Q-Symphony, seamlessly harmonizing with Samsung TVs for a cohesive audio-visual experience.

-ENDS-

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, system LSI, foundry, and LED solutions.  For the latest news, please visit the Samsung Newsroom at news.samsung.com.