Western Union opens first concept store in Morocco in collaboration with Cash Plus
• The store builds on Western Union’s global ‘Evolve 2025’ strategy to offer customers dedicated locations and experiences for money movement
By: Pakinam Khaled
Western Union today launched its first “concept store” in Morocco, in collaboration with Cash Plus. Located in the satellite city of Errahma, the store offers a unique, Western Union-branded experience to customers as they send and receive money internationally. The launch also makes it the first Western Union concept store to open in Africa. It marks a significant milestone in the Company’s ‘Evolve 2025’ strategy for the country and the continent.
“We are thrilled to launch our first concept store in Africa - right here in Morocco,” said Mohamed Touhami el Ouazzani, Regional Vice President of Africa, Western Union. “The country and the wider continent play a crucial role in our growth strategy thanks to their dynamic markets and significant remittance flows. Morocco is a major inbound market in Africa, with loved ones receiving international money transfers from all over the world, including the United States, France, Spain, Italy, the United Arab Emirates and the Kingdom of Saudi Arabia. We are delighted to launch this store in collaboration with Cash Plus, bringing customers a new level of convenience, support and accessibility.”
Morocco is a pivotal hub for remittances. In 2023, the country received approximately USD 12 billion in inflows, making it the third largest inbound market in Africa. These funds represent a vital source of income for many Moroccan families and are a critical component in the foundation of the country's economy. Remittances contribute approximately 8% to Morocco’s GDP.
Driving financial inclusion through even greater accessibility
The launch is a testament to Western Union’s dedication to investing in Morocco and Africa’s markets, with the ambition of improving financial accessibility and inclusion for all. Designed to offer seamless access to a comprehensive range of services in high customer-traffic locations, they ensure customers have access to dedicated service representatives offering personalized assistance and guidance.
“We are excited to expand our collaboration with Western Union to bring this unique concept store to Morocco, redefining the money transfer experience,” said Hazim Sebatta, CEO, Cash Plus. “Our collaboration with Western Union aims to provide exceptional service to customers, transforming the way they send and receive money and empowering them with greater convenience, efficiency and reliability.”
Concept stores support one pillar of the Company’s ‘Evolve 2025’ strategy: to leverage its retail business as a gateway to Western Union. These high-impact stores build on the strong foundations Western Union has with its customers. Today, there are more than 200 of these locations worldwide. Its forward-thinking approach and customer-centric design sets a new standard, providing customers with modern, streamlined, and dedicated experiences for their international money transfer needs.
