By: Pakinam Khaled
Samsung Electronics Middle East and North Africa announces the expansion of its Samsung TV Plus service to the MENA region. Samsung TV users in Egypt, UAE and Saudi Arabia can now enjoy a rich array of entertainment, drama, lifestyle channels, and more, all for free. The service will have 20 channels, with plans to include more countries in the coming months.
Samsung TV Plus is Samsung’s free ad-supported TV (FAST) and video service, offering a host of live channels and content across diverse genres, including news, sports, and entertainment. Launched in 2015 globally, Samsung TV Plus is pre-installed on Samsung TVs 2016+ onwards. With this latest expansion in MENA, Samsung TV Plus is now available in the Egypt, Saudi Arabia, and UAE across the 2022-2024 Samsung TV models, and soon to expand to 2020 and 2021 models.
Alex Hole - Senior VP & General Manager for Samsung TV Services in Europe and MENA, said "We are thrilled to bring Samsung TV Plus to the MENA region. This expansion reflects our commitment to providing high-quality, diverse, and premium entertainment to our users 24/7. With Samsung TV Plus, we aim to enhance the viewing experience by offering a rich variety of content that caters to the unique tastes of audiences in Egypt, Saudi Arabia, and the UAE."
The service will feature top local and globally localized content across five genres: Entertainment, Drama, Natural History, Lifestyle, and Kids through 12 Arabic, 4 English, and 4 English channels with Arabic subtitles. Additionally, the platform will witness partnerships with leading content publishers and studios, providing dedicated channels like MBC’s Shahid, Zee Entertainment, BBC Studios, Nature Time, and Blue Ant Media, ensuring content is diverse and tailored to the taste of MENA audiences.
Key features of Samsung TV Plus include a premium position within the first screen launcher, a user-friendly interface that behaves like traditional broadcast channels, and a dedicated landing page for easy content discovery, with the addition of the ability to mark favorite channels and read information about live shows, channels, and future programming. Additionally, a right-to-left user interface is available for Arabic users, ensuring a curated experience for the MENA audience.
Samsung TVs, powered by the advanced Tizen operating system, permit unique and improved use with enhanced app interactions, personalized recommendations, and seamless connectivity with other devices. What sets Samsung TVs apart are the advanced AI features including the 8K AI Upscaling and new technologies such as the AI Motion Enhancer, Adaptive Sound Pro, and more that revolutionize the viewing experience with advanced picture quality and sound optimization.
Samsung Electronics is committed to delivering high-quality content and exceptional viewing experience to its users around the world. The expansion of Samsung TV Plus to the MENA region marks another step in that direction. By laying on a diverse array of local and international content, and leveraging the advanced features of Samsung TVs, Samsung aims to redefine entertainment for its users regionally and globally.
