By: Pakinam Khaled
BME, a leading and fully integrated gaming and esports solutions provider, has unveiled a series of strategic partnerships aimed at reinforcing Egypt's position as a global hub for gaming innovation and esports excellence. Key collaborations include agreements with Red Bull, Egypt's Ministries of Education and Technical Education, and Youth and Sports, alongside ongoing partnerships with international powerhouses Riot Games Inc., a premier video game developer and esports organizer, and Tencent Holdings Ltd., a global leader in multimedia and gaming.
The landmark three-year partnership with Red Bull is set to launch in 2025. This agreement positions Red Bull as one of the main partners for both Insomnia Egypt Gaming Festival and Superdome, injecting Red Bull’s iconic energy into these flagship events. The partnership is set to foster sustainable growth and innovation within the gaming and esports industries creating dynamic, high-quality experiences that elevate local talent while strengthening the global gaming and esports ecosystem.
BME is hosting the Insomnia Egypt Gaming Festival, set to take place from April 24–26, 2025, at the Egypt International Exhibition Centre in Cairo. The festival will feature live competitions, interactive exhibits, and the latest gaming technologies. This collaboration highlights BME’s focus on integrating world-class technology to elevate the event’s offerings.
Since its inception in 2018, Insomnia Egypt has grown into a flagship event, attracting over 100,000 attendees and earning its reputation as a premier destination for gamers. Organized by BME, the festival boasts impressive achievements, including partnerships with more than 400 companies and 53 media outlets, over 85 engaging interactive experiences, the development of 200+ local and regional talents, and the successful execution of 72 esports tournaments across five highly successful editions.
Another notable initiative is the launch of the School Stars Gaming League (SSGL) by BME in collaboration with Egypt’s Ministries of Education, Technical Education, and Youth and Sports. This groundbreaking national esports project aims to develop and empower the next generation of gaming talent. Featuring tournaments across five different games, the qualifiers began in December 2024, with the national finals scheduled to take place at Insomnia Egypt 2025. The initiative seeks to identify and support emerging talent while fostering their growth through competitive opportunities.
As for Superdome, the state of the art championship, BME alongside Red Bull, will bring exclusive activations, live competitions, and its Homegrown Tournaments, seamlessly integrating local talent into the global Red Bull esports ecosystem.
“These partnerships represent a significant step forward for BME and the industries we serve,” said Ahmed Elgohary, CEO of BME. “Through collaboration with global and local leaders, we aim to create transformative experiences, empower talent, and drive innovation. Our vision is to establish Egypt as a global hub for excellence in gaming, technology, and beyond.”
BME takes immense pride in fostering strong ongoing relationships with some of the world’s leading gaming publishers such as Riot Games and Tencent. These partnerships are a testament to BME’s unwavering commitment to excellence and innovation within the gaming industry. These collaborations reflect not just its credibility but also a shared passion for delivering cutting-edge solutions and experiences.
With these strategic partnerships, these projects promise to set new benchmarks for the gaming community in Egypt and beyond. From empowering youth through SSGL to hosting global-scale events like Insomnia Egypt and Superdome 2025, BME is unwavering in its mission to lead Egypt’s gaming evolution.
About BME
BME is a leading brand experience agency with over 15 years of expertise, specializing in creating extraordinary connections between brands and consumers. While gaming and esports remain at the core of its passion, BME has a distinguished track record in event management, delivering over 500 successful B2B and B2C events across 25+ countries.
BME provides a wide range of services, delivering end to end solutions from organizing live and digital events to hosting tournaments and festivals, offering consultancy services, crafting engaging content, and executing impactful digital marketing campaigns. Leveraging deep consumer insights and innovative strategies, BME tailors solutions to meet diverse client needs, ensuring every project drives meaningful engagement and long-term growth. Trusted by leading brands across various sectors, BME has a proven track record of transforming ideas into impactful realities.
