By : Mohamed Essam
Signify Egypt, the global leader in lighting, announced its continued collaboration with Art D’Egypte for the fifth consecutive year to illuminate the "Forever is Now" exhibition, held annually at the Giza Pyramids Plateau. As the main lighting partner of the exhibition, Signify once again brings its expertise to highlight the fusion of contemporary art and Egypt’s timeless heritage. The exhibition, running from November 11 to December 6, featuring installations by ten exceptional artists from around the world.
This year’s edition explores the intersection of art, culture, and contemporary expression, featuring exceptional artists whose work presents a unique interpretation of humanity’s timeless connection to history. To bring these distinctive creations to life, Signify delivered tailored lighting designs for each installation, enhancing its visual presence, depth, and emotional resonance. Over 90 luminaires were deployed throughout the exhibition, including UniStrip, UniFlood C, and SmartBright Flood fixtures. Each luminaire was strategically positioned to highlight the textures, colors, and forms of the artworks, ensuring that every piece to be displayed in its most captivating light. Additionally, compact luminaires were also installed to illuminate the pathways, crafting a warm and inviting ambiance that guide visitors seamlessly through the exhibition.
A highlight of this year’s edition is the Art D’Egypte Podcast Booth, sponsored by Signify, an interactive space created to spark conversation and creativity. The booth’s interior features dynamic adaptive lighting with intuitive controls, enabling visitors to personalize the lighting ambiance to match their mood. This innovative experience embodies a seamless blend of art, technology, and human connection, where light becomes an expressive medium and integral part of the artistic journey.
In this context, Mohamed Saad, President of Signify Africa, said: "Our partnership with Art D’Egypte continues to celebrate the profound connection between art, heritage, and innovation. At Signify, we believe that light is more than illumination; it is a creative force that brings stories to life and bridges Egypt’s timeless past with its dynamic present. Through smart and sustainable lighting technologies, we strive to enhance artistic expression, preserve Egypt’s cultural legacy, and create experiences that both inspire and endure at one of the world’s most iconic heritage sites."
He added, "Forever is Now” is a remarkable platform that reflects Egypt’s growing global presence in contemporary art. We are proud to contribute to this vision by combining world-class innovation with a deep respect for culture and history, demonstrating how light can connect creativity, sustainability, and human emotion in perfect harmony."
For her part, Nadine Abdel Ghaffar, Founder of Art D’Égypte by CulturVator: “Signify has been a strategic partner since 2017, coinciding with the inception of Art D’Égypte at the Egyptian Museum in Cairo’s Tahrir Square, a building dating back to 1902. The lighting was specially designed for the museum as conservational lighting, and since then, Signify has been our lighting partner every year at Manial Palace, on Historic Cairo’s Al-Muizz Street, and for our five editions of Forever Is Now at the Pyramids. We are very happy with this partnership and look forward to its long-term continuation.
She added:"This fifth edition is not a conclusion but a stepping stone. Our vision is to continue building cultural bridges between Egypt and the world, between heritage and modernity, between generations. By placing Egyptian heritage at the center of global artistic dialogue, we remind the world that Egypt is not only a place of history but also of contemporary innovation. ”
It is worth noting that Signify’s contribution to preserving Egypt’s heritage extends to the Grand Egyptian Museum, where the company implemented a comprehensive smart lighting control system. The project included the design and execution of solutions that both protect invaluable artifacts and enhance the visual experience for visitors. This initiative reflects Signify’s commitment to supporting Egypt’s leading cultural institutions through sustainable solutions that combine innovation with respect for history, showcasing the splendor of the past with a contemporary spirit
