Fawry continues to execute its strategy to enhance customer experience through innovative purchasing solutions
By : Bakinam Khaled
Fawry, Egypt’s leading fintech company, announced the signing of a strategic partnership with Valu, Egypt's leading financial technology powerhouse. Under this partnership, Valu services will be introduced as a new flexible payment and financing option on myfawry application. This collaboration reflects Fawry’s commitment to implementing its strategy of enabling innovative and flexible purchasing methods, supporting the modern electronic payments ecosystem, and facilitating seamless, efficient access to digital services.
The partnership between Fawry and Valu aims to enable myfawry app users to pay for any available service using flexible payment plans, thereby improving the customer experience and enhancing satisfaction with digital services. This collaboration represents a pivotal step for both parties, underscoring their shared commitment to delivering integrated, innovative financial services that meet users’ evolving expectations. The move also aligns with Fawry’s ongoing efforts to expand its digital financial services and provide diverse and secure payment solutions. Together, through offering an integrated and reliable ecosystem, the two companies seek to support the digital payments landscape and promote financial inclusion.
Commenting on the partnership, Heba El-Awady, Chief Business Officer at Fawry, stated: “Our partnership with Valu represents a very important step in supporting the Egypt’s efforts toward digital transformation and strengthening the electronic payments ecosystem in Egypt. We continuously strive to empower users with payment mechanisms that meet their daily needs with ease and security.”
She added: “Through this partnership, Fawry continues to expand its strategic alliances to deliver comprehensive digital experiences that combine technological innovation with advanced financial services, ensuring the provision of reliable and secure solutions for all customers. Our collaboration with valU, one of the region’s largest fintech companies, serves as a successful model of partnerships that bring together technical expertise and smart financing to support customers and enhance Egypt’s position as a digital financial hub.”
Omar Abdelhady, Chief Growth & Product Officer at Valu, explained that “our partnership with Fawry represents an important step that reflects our ongoing commitment to digital transformation in Egypt, enabling customers to access flexible and secure financial solutions.” He emphasized that this collaboration aims to deliver an innovative payment experience that is easy to use and offers flexible installment plans, helping customers better manage their purchases. He also noted that the partnership exemplifies how seamless access across technology platforms can be aligned with diverse financing programs, contributing to making customers’ daily lives easier and strengthening financial inclusion in the Egyptian market.
This partnership paves the way for further strategic collaboration between the two companies in the fintech sector, supporting Egypt’s digital transformation efforts. Through this, Fawry reaffirms its commitment to continuing the expansion of its digital financial services and partnerships to develop an integrated ecosystem that facilitates users’ financial transactions by offering innovative and diverse solutions, including online payments, digital wallets, and installment systems, supporting the transition toward a cashless society in the Egyptian market.
