• By ; Ahmed Soluman – Peter Nabil

     As part of its vision to deliver an outstanding viewer experience, LG Electronics (LG) is the first company worldwide to introduce the first Arabic voice service support in its 2019 AI-enabled televisions. Now consumers in the Egyptian market get to taste what technology has to offer in their native language.


    The conversational voice recognition feature, which now comes in Arabic, makes it easier than ever to source answers, simply by speaking into the remote control without additional hardware requirements. By understand context, the TVs allow for more complex requests, meaning users won’t have to make a series of repetitive commands to get the desired results.


    By supporting standard Arabic for the first time, Natural Language Processing (NLP) helps deliver intelligent voice-activated control in Arabic across LG’s new AI-enabled TVs, which include its OLED TV, NanoCell and Smart TV ranges. Catering to an array of audiences, LG plans to equip its televisions with the Egyptian Arabic dialect later this year. On top of Arabic NLP, the 2019 TVs also support embedded NLP for English, French, Portuguese, Spanish and Russian.


    “With years in R&D efforts, LG has finally succeeded in launching the Arabic AI TV. LG shows its determination on behalf of our Arabic speaking customers with the world’s first Arabic AI TV and we are committed to providing consumers with new ways of experiencing smart and efficient living”, said Don Kwack, Managing Director of LG.

    “Egypt is a key market for LG and we are keen to listen to our consumers’ needs – harnessing world-leading innovations in technology to provide local solutions, with people in mind.”


    LG’s ThinQ AI TVs are designed to provide consumers with a multitude of benefits, including TV control and content search. Users can change channels, alter the volume and adjust settings by simply using their voice. Content search functionality also enables users to discover the latest shows on Netflix and trending videos on YouTube.


    The 2019 TVs come with LG’s unique ThinQ AI platform which deploys a deep learning algorithm to allow a higher level of AI picture and sound quality. With the new algorithm, LG’s TVs analyze source content and recognize ambient conditions to deliver an optimized content.


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