By ; Nahla Makled
‘ViewersLogic’ - a consumer analytics company will release new UK data showing that consumers who see brand specific ads on TV are much more likely to click on a Facebook or Google ad of the same brand.
The data shows that on average, consumers who clicked on an online ad or visited advertisers’ websites, watched 39% more TV ads from the same brand than other consumers.
TV advertising has suffered a steep decline in recent years in favour of digital and now only accounts for less than a quarter of the total ad expenditure in the UK
ViwersLogic new data shows unequivocally that TV advertising actually fuels online clicks and is in part propping Facebook & Google Ads success who now account for 60% of all ad expenditure globally.
The study shows that TV’s effect on Facebook clicks was the highest and users who clicked on a FB ad saw 48% more TV adverts of that brand in the previous week than users who did not click on an ad.
Coral had the most successful cross media campaign and users who clicked on their adverts or visited their website were exposed to a massive 117% more of their TV adverts.
Experts say if deployed effectively, TV drives the greatest improvement in online performance.
