Lolies, Managing Director of Panduit: We raise the slogan of developing safe, reliable and more efficient infrastructure solutions with our local partner "Trident"

1 billion euros, the total annual revenue of the company and the employment of 5,500 employees

Creative solutions..positive partnership..knowledge transfer, a trinity. Our presence in 112 countries has succeeded

- National projects..smart cities..energy..education is the most important sector we focus on

Frankfurt By : Khaled Hassan

Over the past 67 years, Panduit, the global company specialized in developing electrical infrastructure services, technology networks and data centers, has been keen to develop thousands of innovative solutions aimed at helping various business enterprises solve many of the problems they currently face while developing their technological infrastructure. Infrastructure in a safe, reliable, faster and more efficient manner to meet the requirements of the future growth of these institutions, especially in light of the increasing size of this market, which exceeds about $30 billion annually, according to Gartner studies, with the expectation that it will continue to grow at a double pace.

With what Egypt and the Middle East and Africa are witnessing, a significant growth in demand for technological and electrical infrastructure projects, smart cities and data centers, the global company Panduit has chosen its regional partner Trident as a trusted advisor that works with them to deal with the most important business challenges within Data centers, organizations and industrial environments, with its proven expertise and reputation for quality and technology leadership, through a strong system of partners around the world enables Panduit to provide comprehensive solutions that standardize physical infrastructure to help our clients achieve operational and financial goals.

To learn more about the company’s strategy to develop technological infrastructure solutions and electricity networks, and the extent of the impact of the increasing digital transformation and expansion in building smart cities on the company’s business volume and the extent of its interest in research and development in this field, “Alam Rakamy” had this meeting with Ralph Lolies, General Manager of the company. Panduit "International Europe, Middle East and Africa" ​​on the sidelines of its annual conference "Panduit EMEA Press Conference", which was held by Panduit in cooperation with its Egyptian partner Trident Technologies under the slogan "Innovations for Secure and Reliable IT and Industry Infrastructure" in the presence of the company's senior executives in Frankfurt, Germany, and a number of journalists specializing in information technology from Europe, the Middle East and Africa.

67 years of innovation

Initially, he emphasized that for more than 67 years, Panduit has been a global provider of innovative solutions in the field of physical and electrical infrastructure for data centers, industrial automation, buildings and related services. With the continuous efforts of more than 5,500 qualified employees and its success in achieving sales in the order of one billion euros worldwide, Panduit owes its distinguished position in the market to the constant pursuit of innovation and the tireless commitment of its employees.

In response to a " Alam Rakamy " question about the company's strategy to develop its business in Egypt, the Middle East and Africa, it is currently witnessing a steady growth in the field of national projects, which need to rely on a technological and electrical infrastructure, especially with the Egyptian government's adoption of the concept of expansion in building smart cities, and he witnessed himself during His frequent visit to Egypt The growth of the volume of domestic demand in the field of infrastructure, even during the times of the Covid_19 crisis, and this growth is expected to continue during the next decade.

Positive partnership with "Trident"

Based on our vision of the volume of demand in the region, we rely on our regional partner, Trident, which has long and diverse experiences in providing all our innovative services to customers, which include innovative solutions for smarter and scalable network infrastructure and solutions for industrial electrical wiring that unleashes The company manufactures cabinets, racks, cable ties, copper systems, fiber optic systems, grounding systems, identification and labeling systems, installation tools and data center solutions, in the Egyptian market, Saudi Arabia, Kuwait, Oman, Bahrain, as well as all countries of the African continent.

7 Knowledge Centers "Panduit Showroom Customer"

On the extent of Panduit's interest in investing in research and development, he said that the company is convinced that the basic condition for comprehensive support, sustainability and strong growth for the company in today's and future world is innovation related to technological and electrical infrastructure networks, so it allocates more than 10% of its total revenues to reinvest them in developing Innovative new solutions to meet the needs of our current and future customers.

He added that the company has about 7 “Panduit Showroom Customer Briefing Center” centers around the world, in America, Germany, France, Spain, Britain, and soon in Egypt. These centers will review all the solutions offered by the company to ensure the best possible support for its sales channels and excellent customer service. .

Strengthening our presence in foreign markets

On the impact of the “Russian-Ukrainian” war on the company’s total revenues, Ralph said that the Russian market is a very important market for us, as it represents about 10% of our total annual sales. However, as an American company, we are subject to the law of the US Department of Commerce to prevent the export of American technology, Or indirectly, to Russia in implementation of US government sanctions, and therefore the company plans to find alternative solutions, including developing its business volume and strengthening its presence in the current markets, including the markets in the Middle East, in cooperation with our partner, the Trident Company, in addition to working to explore new markets for its innovative products.