By ; Nelly All
As part of its ongoing commitment to provide its shoppers with the
best shopping, entertainment, and dining experience, Bawadi Mall, the
largest shopping mall in Al Ain, is creating a new tradition at the
shopping centre beginning December this year with the upcoming launch
of its exciting ‘Happy Monday’ campaign.
Set to commence on December 2, 2019, the ‘Happy Monday’ campaign’s
landmark debut will coincide with the UAE’s 48th founding anniversary.
Bawadi Mall will mount a host of entertainment and fun activities
during the launch to mark the start of the campaign.
Bassam Saleh, Director of Marketing, Bawadi Mall, said: “From its
launch date, this thrilling initiative will be implemented every
Monday thereafter. Special promos and offers and super deals will be
up for grabs in most of the Bawadi Mall Stores. The participating
outlets will unveil their respective special offerings that are
available during the special day only.”
The 145,000-square-metre Bawadi Mall, Al Ain’s ultimate shopping,
dining, and leisure destination, houses more than 400 outlets,
including regional and international retail brands of fashion, food,
and jewelry.
“The message that we want to convey to our shoppers through this
‘Happy Monday’ campaign is that we have it all regardless of the day
of the week and not just during weekends when the number of our
shoppers is typically at its peak. On all days of the week, the
weekends have higher footfall and turnover than the weekdays. However,
we learned that our entertainment stores attract higher traffic on
Mondays thanks to their regular promos for that day. We aim to
replicate this success throughout Bawadi Mall, hence, we decided to
convert the regular Monday into ‘Happy Monday,” Saleh added.
According to Saleh, Bawadi Mall also aims to entice more customers to
visit the shopping centre not just to take advantage of the special
offers but also to have more fun and entertainment throughout the
week.
Bawadi Mall boasts a 18,000-sqm state-of-the-art Family Entertainment
Centre, which features a range of fun activities, from roller coaster
ride to ice skating; eight movie theatres; a 16-lane bowling alley; a
distinctively rich food court; and several casual dining alternatives
offering delicious varieties of cuisines.
